Netflix Price Hike Sparks 20-Year Subscriber Exodus
On January 21st, 2024, Netflix disclosed its fourth-quarter earnings report and outlined its forthcoming strategies. The announcement stated that all subscription plans would see a price hike effective from the same day. The cost for the Standard plan with Ads rose from $6.99 to $7.99 monthly, while the Standard plan increased from $15.49 to $17.99, and the Premium plan went up from $22.99 to $24.99. Additionally, the extra household fee, if opted for, would now cost $8.99 per month, an increase from its previous rate of $7.99.