
When the streaming services started competing for viewers, CBS All Access (now Paramount+) was initially boosted by the popularity of the Star Trek universe created by Gene Roddenberry. However, the newer Star Trek shows didn’t significantly attract new subscribers, as most fans were already watching. This changed when classic Star Trek episodes moved from other platforms like Netflix and Amazon Prime to Paramount+. Around the same time, Taylor Sheridan’s success with Yellowstone led to the creation of several related shows, most of which premiered on Paramount+. These shows are largely credited with helping the streaming service improve its financial performance. By the time Sheridan fully moves to Universal in 2029, Paramount+ will have a collection of multi-season shows that could encourage repeat viewing and potentially attract new fans. While Sheridan’s departure as Paramount enters a new phase led by SkyDance feels like a significant loss, the interconnected series he created likely won’t have the lasting appeal of Star Trek.