Borderlands 4 is Priced at $70 Because Publisher Wants to Deliver “More Value” Than What it Costs

Zelnick explained, “Our strategy might deviate slightly from others. We view consumer experience as the perfect blend of the product itself and the price you pay for it. Our ambition is to surpass expectations significantly. We strive to provide top-tier entertainment globally, and we aim to offer more value than what we ask in return. In essence, we’re confident that we’ve nailed this balance.








