Avatar: Fire & Ash Box Office Wasn’t As Successful as You’d Think (Will Avatar 4 Still Happen?)
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A recent report from Variety details the financial performance of Avatar: Fire and Ash. While the film has grossed $1.4 billion, that number isn’t as strong when you consider Disney invested around $500 million in production and marketing. The film needs to earn roughly $1.5 billion to break even, and it’s unlikely to reach that goal. Although Disney will still profit from the movie through other means, the situation is worrisome given the high cost of making it. Fire and Ash has earned nearly $900 million less than the previous Avatar film, The Way of Water.








