Prime Video Ultra’s 5 Concurrent Streams Will Beat Out Netflix

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On March 13th, announced it will no longer offer its ad-free subscription plan in the United States. Instead, they’re introducing “Prime Video Ultra” for $4.99 per month. This new plan includes improved features like the ability to download 100 shows or movies to watch offline, access to 4K/UHD streaming, and the ability to watch on up to five devices at the same time.

Previously, our ad-free plan cost $2.99 per month. Like many streaming services, we’re increasing the price, and we know that’s frustrating. However, this change comes with significant improvements to Prime Video, offering real value for regular viewers. Unlike some other services like Netflix, we’re offering a better experience regarding simultaneous streams.

Netflix’s Concurrent Streams Limit Is a Frustration for Subscribers

Most streaming services are now actively trying to stop people from sharing passwords. They’ve moved from simply discouraging it to outright blocking access for users who aren’t in the same household, using methods like tracking IP addresses and device IDs. This change has been unpopular, particularly for families where members live in separate homes, like students away at college.

On top of cracking down on password sharing, Netflix has frustrated many customers by restricting the number of devices that can use a single account simultaneously. Starting in March 2026, the $7.99/month Standard with Ads and $17.99/month Standard plans will limit streaming to two devices at a time, while the $24.99/month Premium plan allows four. Many feel that paying $25 a month for a streaming service is expensive enough without also being limited to just four screens.

Many Netflix Premium subscribers are likely families with multiple viewers who pay extra to allow everyone to stream at the same time. However, even the Premium plan often isn’t enough, and limits on watching in different locations are a common complaint among subscribers on platforms like Reddit and other social media.

Netflix hasn’t addressed growing problems, and it doesn’t seem likely they will anytime soon. Even though Netflix remains the most profitable streaming service, the quality of its shows and movies has declined, and many criticize how they release new content. If Netflix doesn’t improve to satisfy its audience – the people driving its multi-billion dollar success – another company will likely emerge as a strong competitor.

Prime Video Ultra Decreases Netflix’s Value

Prime Video is improving its service! Subscribers can now use their account on up to five devices simultaneously and enjoy ad-free viewing of popular shows like The Boys and Reacher in excellent quality. The ad-supported plan is also getting an upgrade, allowing streams on four devices at once. While not without its drawbacks, Prime Video costs $14.99 per month with an Amazon Prime membership, or $8.99 as a standalone subscription. Getting the ad-free experience will cost $19.99 per month with Prime, or $13.99 as a standalone plan.

While it’s an added cost for customers and raises questions about how it’s being offered, Prime Video clearly recognizes that many Netflix subscribers are frustrated. This move is a clever way for Prime Video to attract bigger families who aren’t getting everything they want from Netflix, essentially positioning themselves as a solution when people are most likely to switch.

Look, as much as I want to say Prime Video is the king of streaming, it just isn’t yet. Netflix still holds the crown, and for good reason. It’s become that dependable service you can always count on for the shows and movies you actually want to watch – the ones other platforms often miss. Honestly, if you’re someone who really pays attention to value and wants a robust library for your money, Netflix remains the safer bet… for now.

Prime Video Ultra will replace the current ad-free tier of Prime Video on April 10.

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Streaming Showdown: Prime Video Ultra vs. Netflix
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2026-03-16 20:36