Sony’s controversial new dynamic pricing appears to have rolled out in the US.
This practice initially appeared to be confined to several European countries, but we’re now seeing signs of it being adopted in the US, starting with the recent Spring Sale.
According to Cheap Ass Gamer, the price of the popular platformer Astro Bot seems to change depending on the customer, with some seeing it for $39.59 (a 34% discount) and others finding it for just $26.99 (a 55% discount).
Just like before, dynamic pricing only changes how much of a discount you get. You’ll still always save money on Astro Bot, which normally costs $59.99.
Sony’s discount offers can vary, and the exact reasons why you might receive a different offer than someone else aren’t shared publicly.
A recent poll showed half of Push Square readers believe a certain practice is unfair and should end, but Sony’s current Spring Sale suggests they’re continuing it anyway. It’s unclear if this is just a temporary test, or a permanent change for the future.
The company behind the platform hasn’t said anything about this, and we don’t expect they will. However, we’ll keep watching to see if the issue is cancelled or escalates.
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2026-03-25 19:36