Krafton, the South Korean company behind popular games, is investing nearly $70 million to make artificial intelligence a central part of its business.
PC Gamer reports that the company, which includes studios like PUBG and Hi-Fi Rush creator Tango Gameworks, is restructuring to prioritize the use of artificial intelligence. The goal is to improve how employees and the company as a whole work, boost overall productivity, and ultimately increase the company’s long-term value.
Krafton is investing about $69.7 million (100 billion Korean won) in powerful graphics processing units (GPUs). This investment will help them develop advanced AI that can perform complex tasks involving reasoning, planning, and continuous improvement.
In addition to these costs, the company plans to invest 30 billion won (about $21 million) each year to help employees learn and use AI tools in their daily work.
I was reading about what Krafton’s CEO, Kim Chang-han, had to say, and it sounds like they’re really going all-in on AI! Basically, he said they’re hoping AI will help everyone at the company grow, let them experiment with cool new ways to improve our gaming experiences, and even become leaders in AI innovation for the whole industry. They want to set a standard for how AI is used in games and share what they learn with other developers around the world.
Krafton, the company behind studios like Striking Distance (The Callisto Protocol), Unknown Worlds (Subnautica), and Neon Giant (The Ascent), isn’t alone in seeing the potential of artificial intelligence in video games. Many other companies are also investing heavily in AI technology.
Electronic Arts (EA), a major video game publisher, recently partnered with Stability AI to create new AI tools aimed at changing how games are developed. These tools are intended to help EA’s creative teams. However, a new report suggests that EA employees are actually finding the company’s internal AI chatbot is making the game development process more difficult.
Embark Studios, the company behind games like The Finals and Arc Raiders, is using AI, but co-founder Patrick Söderlund stresses that human creativity remains vital. He believes AI can’t actually create a video game on its own.
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2025-10-28 16:36