Pudgy Penguins sold 1 million plushies in 12 months, says CEO

As an analyst with a background in blockchain technology and market trends, I find the success story of Pudgy Penguins quite intriguing. The NFT project has surpassed the impressive milestone of one million toy sales within a year, marking a significant expansion into retail giants like Target and Walmart.


Approximately one million and one Pudgy Penguin toys have been purchased within the last year, as per the NFT project’s CEO, Luca Schnetzler.

The creator of the well-known Pudgy Penguins NFT collection announced on May 13 that sales have reached over $1 million within the last year, with the project continuing to grow and enter retail markets worldwide.

“It’s astonishing to think that the consumer crypto movement would be spearheaded by plump, wingless birds,” he marveled.

After the May 12 declaration, Pudgy Toys and Pudgy World became accessible in major US retailer Target, leading to the achievement of a sales milestone.

As an analyst, I’d put it this way: With more than a million toys sold in the past year, @pudgypenguins has been making waves in the retail industry globally. Who would have imagined that these plump, wingless creatures would spearhead the consumer market transformation?

— Luca Netz (@LucaNetz) May 12, 2024

As a crypto investor, I’d describe Pudgy Penguins as an intriguing NFT collection I discovered in the vibrant world of 2021 digital art. This captivating project includes 8,888 uniquely colored penguin avatars that have made quite a splash in the community.

As an analyst, I’d rephrase it this way: The project encountered rough beginnings due to allegations of a rug pull involving its previous founder. Subsequently, in 2022, Schnetzler purchased the brand for a cost of $2.5 million.

At Walmart, you can find plush penguin toys, just like the well-loved ones, available for purchase. This addition has contributed to their continued triumph.

NFT owners of the Pudgy Penguin character can collect a 5% royalty on the net profits generated from the sale of merchandise showcasing their distinct Pudgy Penguin design.

Based on information from NFT marketplace OpenSea, the lowest ask price for purchasing an NFT is currently 12.87 Ether, which equates to around $37,580 using present-day exchange rates.

The priciest transaction in recent history on OpenSea involved Penguin #6873 being sold for an astonishing 400 Ether, the equivalent of approximately $1.17 million.

Pudgy Penguins sold 1 million plushies in 12 months, says CEO

The sales figure for the collection experienced a significant surge in mid-February, hitting a high of 439 daily sales with an average price point of 20 Ether. However, sales numbers have since decreased slightly and currently hover around 269 sales per day as of May 6th.

As a crypto investor, I’ve been keeping an eye on the NFT market using the tracking platform CryptoSlam. Based on their data from the last week, Pudgy Penguins ranks as the twelfth most popular NFT collection in terms of secondary sales, with a total value of $2.2 million being exchanged between buyers and sellers.

Bitcoins with the Ordinals classification hold the title for being the top-selling Non-Fungible Tokens (NFTs), while CryptoPunks stands out as the most beloved NFT collection in the crypto realm.

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2024-05-13 08:58