Lately, there’s been a lot of criticism of generative AI online, and as a result, company leaders seem to be more cautious about what they say about it.
Razer‘s CEO, Min-Liang Tan, recently had to explain the company’s plans for artificial intelligence after revealing a $600 million investment in the technology over the next few years.
In a recent interview with The Verge, Tan explained that Razer is focusing its artificial intelligence efforts on improving games, rather than creating generative AI tools.
Tan admits they’re frustrated with the low quality of some AI-generated content, saying, “We’re just not happy with it.”
As a gamer myself, I expect a high-quality experience – something engaging, immersive, and competitive. I don’t want to see poorly made characters or weak storylines. We’re all focused on avoiding the low-effort, quickly-generated content that’s currently being produced by some AI systems.
It seems like Tan is starting by telling people what they want to hear before explaining what Razer is actually trying to achieve. He says, “We’re definitely open to tools that help game developers create amazing games.”
He believes that AI tools which speed up game testing and help developers find and fix bugs are a great benefit to everyone involved, and they fully support their development.
It’s understandable that the line between using AI as a tool in game development and using it to actually create content can be unclear. As AI tools become more common and powerful, these two approaches can easily overlap.
Look, the team really believes AI isn’t about replacing developers, it’s about giving us better tools to actually make even cooler and more amazing games. It’s all about helping us level up our creations, not taking our jobs.
Ultimately, he believes they shouldn’t be trying to replace human creativity with AI. Instead, he’s very enthusiastic about exploring how AI can enhance the gaming experience and improve processes within the industry. That’s been their main goal all along.
What are your thoughts? Do you think AI, like Tan suggests, can be a helpful tool for developers, or do you see potential downsides? Share your opinion in the comments below.
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2026-01-20 17:36