
I was so sad to hear that David Rosen, a co-founder of Sega, passed away at 95. His family said he died peacefully on Christmas Day. Sega has been a huge part of my gaming life – and the lives of so many others – for over sixty years! They started out making awesome arcade games, and then they took on Nintendo in the console wars, which was such an exciting time for gaming. He’ll be really missed.
Sega is famous for creating Sonic the Hedgehog, a hugely popular character who continues to gain fans through new games, television series, and hit movies. Despite facing challenges, including eventually leaving the console market, Sega has persevered and remains a vital player in the gaming world.
David Rosen’s Sega Legacy

David Rosen is a key figure behind Sega, though you might not recognize the name. After serving in the Air Force from 1948 to 1952 – including a stint in Japan during the Korean War – he stayed in Japan and started Rosen Enterprises. Initially, the business sold Japanese art to Americans, but it soon began importing Japanese arcade games as arcades became popular in Japan, ultimately playing a crucial role in bringing that culture to the United States.
He eventually combined his business with Service Games, creating Sega and appointing Rosen as its CEO and managing director. Under Rosen’s leadership, the company expanded by releasing popular arcade games, including Periscope. Over time, Sega continued to grow and innovate. Eventually, Rosen returned to the United States, settling in Los Angeles.
David Rosen played a vital role in Sega’s growth, particularly in expanding the Japanese company into the United States. He was instrumental in establishing Sega of America and dedicated 30 years to the company, guiding it through key periods and the development of iconic products. Rosen spearheaded Sega’s initial arcade games, its move into home consoles, and its American launch. He was also present during the creation of Sega’s famous character, Sonic the Hedgehog, and other popular franchises.
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2026-01-06 03:40