Sofia Richie Grainge is giving her new business venture a personal touch.
The model launched her fashion line, SRG, starting with a collection of simple, everyday pieces like coats, evening gowns, and work clothes. She drew inspiration for the designs from her life as a mom to her 16-month-old daughter, Eloise.
In a recent interview with *W* magazine, she described reflecting on her life, including the different phases like being a mother at home, socializing with friends, and focusing on her career.
I was so touched when Sofia spoke about her new brand! She’s 27 and shares her daughter with her husband, Elliot Grainge, and she described the brand as being ‘like one of my babies.’ It’s clear how much passion and care she’s putting into it – it’s really special to see!
Okay, so she basically said she wanted to design clothes for *every* part of my life, and honestly, she nailed it! She told me she imagined herself in all these different scenarios – chilling at home, crushing it in a meeting, or getting ready for a night out – and then she designed pieces she thought would be perfect for *those* moments. It’s like she’s reading my mind! Everything feels so versatile, I can literally wear it anywhere.
Sofia, daughter of Lionel Richie and Diane Alexander, wanted to not only showcase her unique fashion sense but also create something lasting for her daughter.
She told *Elle* magazine she hopes her daughter will feel about her brand, SRG, in the future the same way she feels when she goes through her mother’s closet now – finding classic pieces that still feel great. For her, lasting quality is the ultimate measure of success.
Sofia remembered times during her career when people seemed surprised by her personality, given her appearance.
She explained that she used to feel pressured to wear clothes that didn’t reflect her personal style, especially when she lacked confidence. Now, she confidently expresses her preferences and says what she needs. These experiences taught her the importance of self-advocacy, a principle she’s incorporated into the foundation of SRG.
Sofia has talked about how her style has changed over time, especially during her pregnancy.
She told *Elle UK* in March that her style shifted dramatically during pregnancy, which required some creativity in how she dressed. She explained it was challenging to find clothes that fit her changing body.
After having her baby, Eloise, Sofia realized she felt like her pre-pregnancy self again, at least in terms of her personal style.
To see some of Sofia’s sweetest motherhood moments, keep scrolling.
In an August 2024 Instagram post, Sofia Richie shared a sweet moment cuddling her daughter, Eloise Samantha Grainge, who she shares with her husband, Elliot Grainge.
The mother-daughter duo enjoyed a sunny day out in July 2024.
In July 2024, Sofia posted an adorable picture of Eloise wearing a pale pink outfit complete with little angel wings.
In July 2024, Sofia shared a photo of her daughter, Eloise, looking stylish in a Dior T-shirt, showing that Eloise already has a great sense of fashion just like her mom.
In July 2024, Sofia was completely charmed by her daughter Eloise’s small feet, and she snapped a photo of Eloise’s big toe peeking out of a white ballet shoe.
In October 2024, Sofia captioned this photo of Eloise’s left foot: “I hope you have a great day.”
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2025-10-16 18:47