Update [Wed 17th Dec 2025, 5:30am]:
As hinted at before, PlayStation has partnered with the K-pop group QWER to create a music video for their song ‘Be Happy’.
This song originally appeared on the band’s latest EP, but this version has been updated with a holiday feel, including sleigh bells and some new instrumental arrangements.
The music video is full of references to PlayStation, showing the performers playing games like Astro Bot, Split Fiction, and the popular Korean game, Stellar Blade.
Watch on YouTube
Subscribe to Push Square on YouTube166k
This partnership clearly required a significant investment, further demonstrating Sony’s commitment to promoting the PS5.
The popular Korean group QWER, recently recognized as the best new band at the Asia Artist Awards, will be partnering with Sony this Christmas to promote the PlayStation 5.
A short trailer depicts a group of friends using PlayStation’s DualSense controller and swapping presents. A magical blue ticket then appears, announcing “Be Happy. QWER with PlayStation. December 17th.”
The band recently released a song called ‘Be Happy,’ and we’re curious if PlayStation might create a music video for it, similar to the one they did with Yoasobi earlier this year. However, the song doesn’t really have a Christmas feel, so a holiday-themed video seems unlikely.
QWER is quickly becoming a major sensation in Korea, gaining popularity in the k-pop scene since their debut in late 2023. Before joining the group, two members were already popular streamers on Twitch, and another was previously a member of the Japanese idol group NMB48.
I’ve noticed Sony’s been working with a lot of K-pop stars recently, which is really smart! Like, they announced Lisa from BLACKPINK as a global ambassador earlier this year, and she’s been all over social media promoting their stuff. It’s a cool way to reach a new audience, and honestly, it’s working!
QWER’s growing popularity likely helped reduce the cost of this partnership. Because the group is already well-known within the gaming community – they recently visited Riot Games and promoted League of Legends – the platform owner probably expects this promotion to reach its target audience easily.
Read More
- Sony Removes Resident Evil Copy Ebola Village Trailer from YouTube
- Best Controller Settings for ARC Raiders
- Ashes of Creation Rogue Guide for Beginners
- Can You Visit Casino Sites While Using a VPN?
- AKIBA LOST launches September 17
- New Look at Sam Raimi’s Return to Horror After 17 Years Drops Ahead of Release: Watch The Trailer
- One Piece Just Confirmed Elbaph’s Next King, And He Will Be Even Better Than Harald
- The Night Manager season 2 episode 3 first-look clip sees steamy tension between Jonathan Pine and a new love interest
- Michael B. Jordan Almost Changed His Name Due to NBA’s Michael Jordan
- Marvel Wants You to Believe Wolverine Is the Greatest Anti-Hero (But Actually He’s the Worst)
2025-12-17 08:36