After a seven-year break, The Mandalorian and Grogu is bringing Star Wars back to the big screen. Lucasfilm has been figuring out how to return to theaters since the conclusion of the last film series, and is now doing so with new leaders: Dave Filoni and Lynwen Brennan have taken over as co-presidents following Kathleen Kennedy’s departure. The Mandalorian proved to be the most popular Star Wars show on Disney+, and Pedro Pascal as Din Djarin, along with his companion Grogu, are at the forefront of this new cinematic venture.
Lucasfilm used this year’s Super Bowl to share a brand new, and surprisingly funny, TV spot for The Mandalorian and Grogu. Instead of a traditional trailer with narration by Sam Elliott, they opted for a more lighthearted approach.
The Mandalorian and Grogu’s Marketing Hasn’t Exactly Impressed Fans
The initial trailer for The Mandalorian and Grogu, released in September, wasn’t very popular, only getting 11 million views on YouTube in four months. By comparison, the first trailer for Masters of the Universe, released just two weeks ago, has already reached 36 million views. Many expected Lucasfilm to debut a new trailer during the Super Bowl to reach a large audience, but it appears they’ve opted for a different marketing strategy. The voiceover in the Super Bowl ad makes it feel more like a humorous take-off than a traditional trailer.
So far, The Mandalorian and Grogu haven’t had a strong, compelling reason for audiences to rush to the new movie. It seems Lucasfilm is relying on the fact that people already enjoy the show on Disney+ and have purchased related merchandise. They appear to be assuming Grogu’s popularity alone will guarantee the movie’s success, and aren’t putting much effort into actively promoting it beyond that.
Fans were expecting a marketing push similar to what happened with Solo: A Star Wars Story – a short teaser during the Super Bowl, followed by a full trailer on Good Morning America the next day. However, even that strategy was worrying, considering Solo‘s disappointing box office results were largely attributed to poor marketing. What actually happened was even more unusual. While The Mandalorian and Grogu doesn’t need to be a massive hit to turn a profit – it’s the least expensive Star Wars film made so far, with a budget of around $166.4 million – it should still perform well. After all, it’s the first Star Wars movie since 2019’s The Rise of Skywalker, and people were hoping for a bigger splash.
Fans are eagerly awaiting a new, more compelling trailer from Lucasfilm. The recent Super Bowl teaser only heightened existing worries about the direction of The Mandalorian and Grogu. It seems like the show is losing its original appeal.
What are your thoughts on the new TV spot for The Mandalorian and Grogu? Share your opinion in the comments and discuss it with other fans on the ComicBook Forum!
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2026-02-09 03:12