Waitrose just launched its Christmas ad, and it’s a playful take on the classic, feel-good romantic comedies we all love during the holidays.
Keira Knightley will star in a new project with a surprising co-star: Joe Wilkinson. He’s returning as his popular character, Phil, from the 2024 Christmas advert mystery.
The charming advert, called “The Perfect Gift,” shows a couple meeting for the first time at a Waitrose cheese counter. They bond over their shared fondness for Sussex Charmer Mature Cheddar, and it’s revealed that the man behind the cheese is actually… Phil!
I absolutely loved watching Phil and Keira fall for each other – it wasn’t always smooth sailing, but it was so sweet! And honestly, the moment when Phil baked Keira’s grandmother’s pie? That was just the most romantic thing ever, a total declaration of love.
This charming film revolves around the notion of expressing your feelings through food, suggesting that Christmas is the perfect time to do so if you can’t express them any other time of year.
Keira Knightley explained her enthusiasm for the advert, saying she’s a big food lover. When she read the script – a charming story about connecting with someone over a shared passion for cheese – she knew she had to be involved! She had a great time working on the lighthearted and tasty film with Joe and hopes viewers will enjoy it as much as she did.
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Joe Wilkinson said it was wonderful to work with Waitrose again for their 2025 Christmas campaign. This year, his character, Phil, finally got the appreciation and good food he deserved. Joe joked that while it was challenging to enjoy all the delicious Waitrose food and fall for Keira, he handled it like a pro!
The advert is soundtracked by James, and features their hit song She’s a Star.
According to Nathan Ansell, Waitrose’s Chief Customer Officer, food and drink are key to connecting with loved ones during Christmas and expressing affection. This year, Waitrose partnered with Keira Knightley and Joe Wilkinson to inspire customers to use food as a way to show they care.
Our new four-minute Christmas film is a first for the supermarket industry. It’s a playful nod to classic Christmas rom-coms, showcases Waitrose’s delicious festive food, and aims to add a little extra warmth to your holidays. Consider it a gift from Waitrose to you.
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2025-11-12 16:34