The Eye-Popping Value of Selena Gomez’s Rare Beauty Brand Revealed

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Selena Gomez knows what’s good for business.

Selena Gomez became a billionaire in September 2024 thanks to the success of her cosmetics brand, Rare Beauty, which she launched in 2020. The brand’s sales have consistently increased since its debut.

Rare Beauty has remained profitable, increasing the company’s value to an estimated $2.7 billion, as reported by Fortune magazine.

It wasn’t clear the product line would succeed when it launched, and some people questioned whether Selena’s fame would actually drive sales. Selena recently shared that she faced initial hesitation when she first started working on the project.

Speaking at the Fortune Most Powerful Women Summit in Washington, D.C. on October 15th, the 33-year-old explained that many people likely have fixed ideas about her strengths and what she should focus on. However, she stated her goal is to simply make a positive impact.

Even though her beauty brand, Rare Beauty, has become incredibly popular, Selena Gomez – who recently married music producer Benny Blanco in September – is still very involved in running the company and has dismissed talk that she was planning to sell her ownership.

“I’m not ready,” she said at the event. “I love what we do and I don’t want it to change.”

After all, Selena previously shared how personal the brand is to her.

She told Women’s Wear Daily in July that she pours her heart and soul into her work. She emphasized how hard she works and how much she values her fans and community, saying they’ve supported her through everything life has thrown her way.

Although the company’s success definitely helps Selena financially, she prefers not to discuss the specific financial details.

She told Entertainment Tonight in September 2024 that she doesn’t like discussing finances, but emphasized that her success is entirely due to her customers.

For more on the biggest celebrity beauty brands, keep reading.

Rihanna truly revolutionized the beauty world with the launch of Fenty Beauty in 2017. She set a new standard by initially offering an impressive 40 shades of foundation, and has continued to release groundbreaking products. She’s since expanded her brands to include Fenty Skin and Fenty Hair.

Selena Gomez started her makeup brand, Rare Beauty, in September 2020. The first collection included a wide range of products – everything from foundation and brushes to lipstick, eyeliner, and blush – offering something for everyone’s makeup needs.

The Grammy-winning artist recently introduced Cécred, her new haircare brand. The line includes eight products designed to cleanse, condition, and repair hair.

Beyoncé shared that throughout her life and career, she’s experimented with many different hairstyles – everything from natural textures to straightened looks, braids, colors, weaves, and wigs. She hopes everyone feels empowered to express themselves through their hair in a way that makes them happy.

Lady Gaga thrilled her fans in 2019 by launching her own makeup line, Haus Laboratories. Though she’s always been involved in the beauty world, she wanted to create products accessible to all. Her makeup, ranging from sparkly lipsticks to long-wearing eyeshadows, quickly became a favorite. In June 2022, she updated the brand with new products, a new store, and a fresh approach.

As a huge fan, I was so excited to hear about Sofia Vergara’s new beauty line, Toty! It’s all about everyday essentials – things like CC cream, compacts, and serums – but the really amazing part is how much it focuses on sun protection. Sofia grew up loving the sun in Colombia, but she realized later how important it is to protect your skin. She’s said that once she understood the benefits of suncare and preventing damage, she was completely sold. That’s why she created Toty – to make sun protection an easy, effortless part of your daily routine. She even calls it her biggest beauty secret, and honestly, I think it’ll be mine too!

Gwyneth Paltrow and her brand, Goop, are practically inseparable. Having already created a successful lifestyle and wellness company, expanding into beauty felt like a logical move. Goop now offers a wide range of high-end products, from potent face serums to innovative body care tools.

As a huge fan, I have to say Ariana Grande’s r.e.m. beauty line is incredible! From the stunning, holographic eyeshadows to the lip stains that look good on everyone, it has everything I need to create seriously amazing looks. And now, she’s expanded into body care too! I’m so excited about the new lotions, body washes, and everything else she’s created – it’s all just fantastic.

Almost ten years after starting her fashion line, Victoria Beckham, formerly of the Spice Girls, introduced her beauty brand. The collection includes everything from sparkly, crystal-infused eyeshadows to premium serums, combining luxury and a touch of glamour.

Michelle made a scentsational foray into the fragrance market with her brand, Henry Rose.

In 2024, Michelle Henry explained to Elle Canada that she founded Henry Rose with a specific goal: to create a high-quality fragrance that was fully transparent about its ingredients, safe according to the Environmental Working Group’s standards, and appealing to a wide audience.

In 2022, the singer behind “Goodies” launched her own skincare brand, OAM, which stands for “on a mission.” She announced the news on Instagram, saying she was finally sharing her “secret sauce” after many requests from fans. The line includes five products boosted with vitamin C, like a serum, eye cream, and cleanser.

Tennis superstar Serena Williams recently entered the beauty world with her new line, Wyn Beauty. The collection includes a full range of makeup, like foundation, lipstick, and mascara, all in bright, eye-catching chartreuse packaging. A key feature of the brand is that it’s designed with deeper skin tones in mind from the very beginning.

Hailey Bieber launched Rhode, a skincare line, in 2022, and it quickly became popular, selling out immediately online. She then sold the brand to e.l.f. in 2025 for $1 billion.

Gwen Stefani released her makeup line, GXVE, in March 2022. It featured her iconic red lipsticks, versatile eyeshadows, and other beauty essentials. The initial collection also included face oil, brow products, and eyeliners in bold, vibrant colors.

The popular singer recently launched her own cosmetics line, Treslúce Beauty, after working with several leading beauty brands. She began with a collection focused on eyes, including eyeshadow palettes, eyeliners, and false eyelashes. In an interview with TopMob News in September 2021, she explained that she felt creatively ready to start this new venture, saying, “I just felt like it was time.”

In January 2021, shortly after sharing the news of their pregnancy, singer Halsey launched their own makeup brand, About Face. The line features bold, colorful eyeshadows, shimmering highlighters, and a variety of liquid lipsticks, which Halsey described as “makeup without rules.” They also created a more affordable sub-brand called af94, offering beauty products all under $10.

Actress Gabrielle Union launched Flawless, a haircare line designed for textured hair, protective styles, and wigs. She and her husband, Dwyane Wade, also created Proudly, a baby care line specifically for babies with melanated skin.

As a huge fan, I was so excited when Taraji P. Henson launched her haircare line, TPH by Taraji, back in 2020! What’s really great is that it’s affordable and you can easily find it at Target. But she doesn’t stop there – she’s always sharing fun, helpful tutorials on her Instagram, which I love! And in 2022, she expanded things with a whole body care collection – lotions, oils, body wash, everything you could want!

Supermodel Miranda Kerr recently revealed the skincare routine she swears by with her line, Kora Organics. Customers especially love products like the Noni Glow Face Oil, Noni Glow Sleeping Mask, and Noni Night AHA Resurfacing Serum. And for a unique touch, some of the products even include crystals – talk about a little magic!

Jennifer Lopez has launched her own beauty line, giving fans access to her signature radiant look. The collection includes everything you need for healthy, glowing skin, from complexion-enhancing boosters to potent face serums.

The singer launched a self-care line, Keys Soulcare, to emphasize the importance of taking care of yourself. The line began with three products: a soothing moisturizer, a roller infused with crystals, and a calming candle.

Supermodel Iman launched her makeup line in 1994, and it’s remained a leading brand ever since. Known for its wide range of shades, the line specifically serves people of color, including Black and Indigenous communities.

As a longtime fan, I wasn’t surprised at all when Lauren Conrad launched her own beauty line! Remember all her iconic, slightly smudged mascara on The Hills? It just felt right. Her first collection is amazing – lipsticks, a gorgeous gloss, and a perfect liquid liner, to name a few things. What I love most is that everything is vegan and cruelty-free, and the packaging is really eco-friendly. It’s beauty you can feel good about!

Lisa Rinna, known for being on The Real Housewives of Beverly Hills, is expanding her career into the beauty world! Her first line for Rinna Beauty includes three beautiful lip kits, each with a lipstick, gloss, and lip liner.

Inspired by Madonna’s iconic nickname and album title, MDNA Skin offers a luxurious skincare line. Expect to pay a premium price, with products ranging from $150 to $600.

As someone who keeps a close eye on beauty and lifestyle trends, I’ve seen firsthand how Jessica Alba’s Honest Beauty, launched in 2015, has become a real go-to for so many people. It’s quickly become a staple in bathrooms everywhere! I’m constantly hearing rave reviews about a few key products – things like their seriously smudge-proof liquid lipsticks, the genius dual-ended mascara and primer, and their amazing face masks. They really deliver!

In September 2022, Blink-182 drummer Travis Barker announced that his wellness brand, Barker Wellness, was expanding into skincare. The new line includes products like face serum, eye cream, and moisturizer. He told TopMob News that his favorite product for colder weather is the Renewal Balm, saying it’s great for dry months because it’s full of ingredients that hydrate and revitalize skin.

The award-winning actress started her makeup brand, Flower Beauty, in 2013. Since then, customers have loved the richly colored blushes, moisturizing lipsticks, and long-lasting setting sprays. Best of all, most products are surprisingly affordable – they cost less than a drink!

Tracee Ellis Ross is known for her incredible style and is always setting trends. It’s no surprise she created Pattern, her haircare line, to specifically meet the needs of people with curly, coily, and textured hair – a community she felt hadn’t been well served by existing products.

As someone who keeps a close eye on beauty and lifestyle trends, I’ve watched Kylie Cosmetics grow from a hugely popular line of lip kits into a full makeup brand. It was a smart move when Kylie sold a majority stake – 51% – to Coty Inc. back in 2020 for a cool $600 million. And she hasn’t stopped there! She’s consistently released exciting new collections, keeping the brand fresh and relevant.

Want to know how Cindy Crawford still looks amazing? The 54-year-old attributes her glowing skin to her skincare line, Meaningful Beauty. It includes products for every need, from neck care to daily SPF and even lip-plumping gloss.

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2025-10-23 01:18