If you’ve been following the news about GTA 6, you likely heard that Take-Two Interactive’s CEO, Strauss Zelnick, recently gave a detailed interview to Chris Dring from The Game Business.
The headline “The idea of AI creating GTA is ridiculous” might lead you to believe he dislikes AI, but actually, he’s quite supportive of it.
AI is proving to be a complicated issue, as highlighted by the recent unveiling of Nvidia’s DLSS 5. Adding to this, the developers of Crimson Desert, Pearl Abyss, recently apologized for using some simpler, “2D” graphics in the game after it launched.
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So, the team explained that some of the stuff you’re seeing was actually made using new AI tools – they were experimenting with it early on to quickly get a feel for the game’s mood and look. But they always planned to replace those initial AI-generated pieces with fully polished art made by their artists and developers. It was just a way for them to brainstorm and explore ideas at the beginning!
Recent examples show a clear trend: developers are using AI more and more to work faster.
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In the interview, Zelnick explained that the entertainment industry has always embraced new technology to deliver quality experiences. He believes that any technological improvement which speeds up and enhances their work is a positive development.
Strauss Zelnick suggests Take-Two could leverage AI to speed up game development. He points out AI could help with tasks like creating storyboards, exploring plot ideas, and brainstorming alternatives. This is because AI tools, built on huge amounts of data, can quickly provide information in a way that’s more efficient than traditional methods like internet searches.
Zelnick firmly believes technology is generally a good thing, though he acknowledges it has downsides. He points to nuclear technology as an example, noting its many benefits but also its devastating use during World War II.
Building and running the infrastructure for artificial intelligence raises significant environmental issues. It currently demands vast amounts of water and other resources. Plus, it’s debatable whether the advantages of AI will ultimately outweigh the drawbacks.
Larian Studios’ CEO, Swen Vincke, recently faced criticism after revealing in a Bloomberg article that they’re exploring generative AI to help with development of their next game, Divinity. This news surprised some, as Larian’s previous title, Baldur’s Gate 3, is widely praised for its incredible artistry and was created with years of dedicated human effort.
Vincke addressed the discussion on social media, explaining his position and pointing to a Gamespot article from April 2025. The article detailed how they utilize machine learning to automate unpleasant or tedious jobs.
It’s clear people feel strongly about AI, but it could be essential for game development. Modern games are becoming incredibly expensive and complex to create, and AI might help avoid projects taking almost ten years and needing developers to work excessive overtime – something Rockstar Games has been criticized for in the past.
While the game’s development has reportedly gotten better recently, two setbacks – which Zelnick previously considered a valuable use of resources – seem to have extended the overall development timeline.
It’s likely that AI tools will become increasingly common for developers, potentially creating a divide between those who embrace them and those who choose not to. While some developers may initially resist, most will probably adopt these tools over time to stay competitive with major companies like Rockstar, who are likely to lead the way.
Following the controversy surrounding DLSS 5 and the AI-altered depiction of Grace Ashcroft, Capcom publicly stated they won’t include AI-created content in their games. However, they will use AI tools to streamline their development process – a strategy similar to what Strauss Zelnick has proposed.
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Authors
Hey, I’m Cole Luke, and I’m a freelance journalist who makes videos, mostly for TopMob Gaming. You might also find my work on sites like Digital Foundry, PC Gamer, and Network N – I write for a bunch of different places, basically!
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2026-03-24 13:35