
For years, Doug Bowser was the public face of Nintendo of America, guiding the company to huge success with the Switch and helping make it one of the most popular gaming consoles ever.
Now retired, he’s taking a seat on Hasbro’s board of directors – a fitting and somewhat humorous choice. It’s funny to imagine someone known as Bowser helping to guide brands like Monopoly, Transformers, and official Mario merchandise – almost like a crossover from a cartoon! But beyond the playful connection, this appointment highlights the long-standing relationship between Hasbro and Nintendo.
If you’re a collector, here are a few Hasbro and Nintendo collaborations you might not know about – and they’re still great to own!
Console Game Night Classics: Hasbro on Modern Platforms
Shop Hasbro Game Night for Nintendo Switch | $23.95 on Amazon
Even before Bowser became a Nintendo character, Hasbro games were available on Nintendo consoles. Titles like Hasbro Game Night and Hasbro Family Fun Pack brought digital versions of popular board games – including Monopoly, Risk, Trivial Pursuit, and Scrabble – to the Switch, PlayStation, and Xbox. This let families enjoy these classic games in a new way, without the hassle of setting up or putting away the pieces, and all from the comfort of their couches.
These game collections offer fantastic value – you get several games for a single price, many support playing with others on the same couch, and they’re fun for all ages. They’re not really aimed at serious gamers (unless you’re incredibly competitive at games like Scrabble!). These games are perfect for families who enjoy game night and want convenient, complete games – no more searching for lost Monopoly pieces! The Hasbro Game Night collection for Nintendo Switch is an “Amazon Choice” product, making it a great recommendation, and it’s a lasting addition to any family’s game collection.
Mario Leaves the Console: Nintendo IP in Hasbro Board Games

Okay, so Hasbro and Nintendo aren’t just doing digital stuff together. They made a Super Mario version of The Game of Life, which is seriously cool. Instead of picking a career and retiring, you collect stars, play minigames, and ultimately face off against Bowser! It’s a really smart way to use Nintendo characters in a board game – the rules are easy to pick up, and the whole thing just looks like a perfect gift. It’s a fun twist on a classic, and it totally works.
Considering everything, Doug Bowser joining Hasbro feels perfectly logical. After all, a former leader at Nintendo is now in a position to oversee the company that’s creating Mario-themed toys like dice and spinners.
Controller Culture

The collaboration also includes gaming accessories. A great example is the PDP REALMz Nintendo Switch Pro Controller, specifically the Transformers: Optimus Prime Edition. Officially approved by both Nintendo and Hasbro, this controller features a collectible Optimus Prime figure built into the handle, customizable lights, and a headphone jack – making it both useful and eye-catching.
This controller is great for a wide range of people – from fans of Transformers (or Sonic and Minecraft) to Switch owners who want a high-quality controller without paying top dollar. It’s also an excellent gift option because of its reasonable price, attractive design, and usefulness for everyday gaming.
What This Means Going Forward
While Doug Bowser joining Hasbro’s board won’t lead to immediate changes, it suggests the two companies may work more closely together in the future. We could likely see more Nintendo-themed board games, a wider range of gaming accessories, and even completely new products that combine both brands. This makes sense considering how much the companies already have in common, and Hasbro’s existing partnership with Fortnite hints at their ability to collaborate on popular gaming licenses.
The partnership between Hasbro and Nintendo is already proving successful. With Bowser now involved in shaping Hasbro’s plans, that collaboration is becoming even more robust.
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2026-01-22 21:10