
I’m so excited about KPop Demon Hunters! It’s built around this amazing idea that music is what will save us all from a really scary darkness. The story centers on a looming invasion from the demon world, and the villain, Gwi-Ma (voiced by the incredible Lee Byung-hun!), is truly terrifying – he just wants to steal everyone’s souls! Thankfully, we have this amazing girl group to fight back. It’s wild to learn from the new art book that Gwi-Ma almost looked completely different. I’m glad they went with the final design – he’s so memorable!
The creators of The Art of KPop Demon Hunters detail how the villain, Gwi-Ma, underwent a significant transformation during the show’s development. Initially, writer Danya Jimenez imagined a more relatable villain – someone like the character Mr. G from Summer Heights High, simply driven by a desire to be a performer. However, writer and director Maggie Kang’s research into demonology led to a more conceptual idea: a being defined as a massive, all-consuming mouth. Kang explains that because there were no specific details about this demon, the team had creative freedom in designing Gwi-Ma. They ultimately portrayed him as a flaming mouth representing the negative self-talk everyone experiences.

The film presents a villain unlike most animated baddies. Instead of wanting power or to rule the world, Gwi-Ma is driven by a chilling emptiness. As writer/director Chris Appelhans explains, Gwi-Ma is almost nihilistic – he simply wants to drag you into a void and destroy your soul. Appelhans believes this makes him more frightening and taps into a more basic fear, as there’s no grand scheme, just utter nothingness.
The Villains of KPop Demon Hunters Were Inspired By Korean Folklore

In KPop Demon Hunters, the danger isn’t just Gwi-Ma – a growing number of smaller demons are also invading the human world. The art book reveals the creative team intentionally designed these creatures to blend seamlessly into the story while keeping a consistent look inspired by Korean history. Though the demons come in all shapes and sizes, with different numbers of limbs and eyes, they generally resemble Dokkaebi – playful goblins from Korean folklore – and feature the bright, traditional colors of dancheong.
To make the demon army look cohesive despite their varied appearances, the designers gave them consistent features: glowing golden eyes and distinctive patterns beneath their skin. As the book explains, these skin patterns were inspired by the shapes found in the Woodblock of Daedongnyeojido, a well-known historical map of Korea. This detail connects the film’s fantastical creatures to Korea’s rich history, and subtly links the modern K-pop style to the country’s traditions.
KPop Demon Hunters is currently streaming on Netflix.
What are your thoughts on how Gwi-Ma appeared in the final version of KPop Demon Hunters? Share your opinions in the comments and join the discussion on the ComicBook Forum!
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2025-12-05 22:40