In a recent report, Ubisoft UK cautioned that its yearly revenue is expected to continue declining through March 2026. The company explained this downturn is due to weaker game sales – including fewer physical copies being purchased – and players choosing to buy fewer, but larger, titles.
Ubisoft UK’s recent report suggests that selling games as one-time purchases at a high price is becoming less common. This shift is likely due to the growing popularity of game subscription services like Game Pass, and the increasing success of games that offer ongoing content and free-to-play options.
The way people buy games is changing. Instead of purchasing individual games for £50-£60, more players are turning to options like game subscriptions, games that are regularly updated with new content, free-to-play titles, and cloud gaming services, according to a new report. These alternatives offer appealing ways to access gaming content.
Ubisoft UK has observed a change in how people play games. Instead of buying many games each year, players now tend to focus on fewer games and play them for extended periods. As a result, most new game releases aren’t selling as well as they used to, with only a few exceptions.
According to the company, people are playing fewer different games, but spending more time with the ones they choose. This makes it harder for new games to become popular and sell well, and the market is becoming less predictable. Because of fewer planned physical game releases next year, Ubisoft Limited anticipates a decrease in revenue for fiscal year 2026.
Ubisoft has been actively working to transform its big single-player games into ongoing live-service experiences. This is particularly noticeable in the Assassin’s Creed series, which, starting with Assassin’s Creed Valhalla, has adopted many features common to live-service games. The newest installment, Assassin’s Creed Shadows, takes this even further by including battle passes that allow players to unlock crafting materials, equipment, and cosmetic items as they play.
Ubisoft is well-known for consistently supporting its most successful games for years after their release. They created the popular competitive shooter Rainbow Six Siege, and have continued to provide ongoing support and updates for other games like For Honor.
Ubisoft recently launched a new studio called Vantage Studios, led by co-CEOs Charlie Guillemot and Christophe Derennes. This studio will focus on developing major Ubisoft franchises like Assassin’s Creed, Far Cry, and Rainbow Six. Vantage Studios has development teams in several cities, including Montréal and Québec in Canada, as well as Barcelona and Sofia.
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2025-11-18 14:42