Ubisoft Employee Says It’s “Far From Impossible” For It to Make a Big Hit Again

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Despite recent criticism from both employees and fans regarding Ubisoft’s business choices, one anonymous insider believes the company is still capable of creating successful games. The employee told GameFile that Ubisoft struggles with identifying and resolving problems during development and lacks clear accountability. However, they remain optimistic that the company could still produce a major hit.

An employee stated that Ubisoft’s leadership failed to recognize and address a recurring cycle of problems. They added that no one in management has accepted accountability for this, and as a result, development teams are bearing the brunt of the fallout – facing restructuring and job losses. Meanwhile, top executives seem to avoid consequences, only questioning the teams below them during this significant overhaul.

For the past ten years, Ubisoft has faced widespread criticism from players due to a string of underwhelming games. Many of its developers are also frustrated with years of poor company management, and the market generally views its strategic decisions as flawed. Given this widespread dissatisfaction, some question whether Ubisoft can successfully launch a major hit again, though it’s not entirely out of the question.

The employee remains hopeful about Ubisoft’s future, particularly because of the recent organizational changes. The new “creative house” structure seems designed to fix past problems and encourages management to support new ideas. This has created a more positive outlook for the company’s direction.

In January, Ubisoft announced a big restructuring of how it organizes its games and creative teams. As part of this change, they’re dividing their popular game series among five different creative groups. For instance, one group, called Vantage Studios, will be responsible for franchises like Assassin’s Creed, Far Cry, and Rainbow Six. Another group will focus on competitive and team-based shooter games, including Ghost Recon, The Division, and Splinter Cell.

The company also announced some difficult changes as part of this process, including the cancellation of the Prince of Persia: The Sands of Time Remake project. They confirmed they’ll be cutting costs, which unfortunately means some employees will lose their jobs.

Last month, employees at Ubisoft Paris, along with union representatives Marc Rutschlé and Chakib Mataoui, asked CEO Yves Guillemot to step down, accusing company leaders of letting them down. Mataoui specifically criticized the company for favoring family and friends in hiring, which he believes has created a lack of diverse perspectives – a significant problem for a creative industry like gaming.

He explained that simply hiring people who all look the same – specifically, white men – doesn’t foster diversity or bring in fresh perspectives. In a creative field like game development, new ideas are crucial for success, and the current team lacks that kind of innovative thinking.

In February, at least 1,200 employees went on strike due to the company’s practices. According to Rutschlé, the company continues to cut costs and push already stressed, often understaffed teams too hard.

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2026-03-06 19:11