Ubisoft, the game publisher, is openly discussing its intention to use generative AI technology, according to recent statements from CEO Yves Guillemot.
This technology has sparked a lot of debate in the gaming industry, and now that it’s starting to appear in games, some players are reacting negatively.
Several upcoming games, including ARC Raiders, The Finals, and the next Call of Duty installment, have used artificial intelligence during development. This has sparked concern among observers who worry that AI might replace the creative contributions of human developers and artists.
Ubisoft is heavily investing in artificial intelligence. CEO Yves Guillemot told investors that the company is making significant progress using generative AI to improve experiences for both players and its internal teams, delivering real, noticeable benefits.
He believes generative AI is a revolutionary change for the industry, comparable to the move to 3D technology, and it appears to be having a significant impact.
Guillemot discusses “neo-NPCs” – AI characters designed to have natural, back-and-forth conversations with players. These characters aim to create gaming experiences that feel uniquely tailored to each individual and truly immersive.
He mentioned the new NPC technology is beyond the testing phase, meaning we’ll likely see it appear in Ubisoft games soon.
According to Guillemot, teams across all of Ubisoft’s studios are now actively experimenting with these new technologies to improve programming, art, and the overall quality of their games, signaling that AI will play a significant role in the company’s game development process moving forward.
Whether that works out in the long run remains to be seen, of course.
AI tools probably have a place in filmmaking, but fans are more worried about how they’ll impact the creative side – things like creating artwork, music, and animation – rather than replacing the artists who currently do that work.
Again, we’ll have to wait and see how things play out.
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2025-11-21 20:07