A bold bet on decentralization and European innovation could shake up the global gaming status quo.
In an exciting development potentially marking a significant evolution in the gaming world, Ultra, a cutting-edge platform bridging gamers, creators, and industry leaders, has secured an impressive $12 million in funding. The lead investor for this round was NOIA Capital, a forward-thinking Luxembourg investment firm, who channeled their support through the NOIA Digital Assets fund. This investment underscores the increasing attention from investors towards Web3 infrastructure within the gaming sector.
The increase in funding occurs amidst a challenging fundraising atmosphere in Europe, often characterized as such. However, Ultra successfully caught the interest of various sectors including gaming, blockchain, and technology – largely due to its distinct goal: to break away from traditional publishing models and return control to creators and gamers alike.
New Leadership, New Era
Leading the way is Gus van Rijckevorsel, the freshly appointed CEO of Ultra who boasts years of entrepreneurial experience in driving businesses towards transformative growth. His arrival marks a strategic shift towards an innovation-centric approach, with a clear focus on values such as transparency, ownership, and decentralization.
As a passionate gamer, I’ve been yearning for change in the gaming industry for quite some time now. It’s high time we dethrone the traditional systems that have been restricting creativity and player autonomy. Ultra isn’t merely advancing gaming; we’re reinventing it altogether.
The vision encompasses comprehensive Web3 assimilation – fostering the ability for users to own digital assets, promoting fair income distribution among creators, and cultivating a more interactive experience between gamers and content creators.
Ultra’s Ambition: A Web3 Gaming Hub
Unlike numerous rivals confined to either conventional or blockchain gaming landscapes, Ultra stands out by being a combined ecosystem. This platform functions as a launchpad, marketplace, and social hub, all the while utilizing decentralized technology to generate innovative methods of interaction and monetization.
As a gaming enthusiast, I’m excited about the growing trend of digital ownership and player-centric models worldwide. I truly believe Europe is primed for a significant leap in this direction. My role at Ultra is to help catalyze this shift. We’re combining robust, scalable infrastructure with a visionary approach to empower creators and gamers like never before.
Strategic Capital, Strategic Growth
With the support of NOIA Capital, Ultra can expand their workforce, upgrade their technology infrastructure, and consider strategic mergers and acquisitions. The aim is to foster long-term technological advancements and provide immediate benefits to the ecosystem’s members.
As a fan, I’d put it this way: “I wholeheartedly admire Ultra for being a daring, innovative company that we’re proud to support. They aren’t simply improving on old concepts; they’re rewriting the rules of game distribution, challenging the status quo and setting new standards.
I’m thrilled to share that I’ve been fortunate enough to bring on board Maxime van Steenberghe, previously a partner at Circle Strategies, as our Chief Operating Officer. This move undeniably fortifies our leadership team, preparing us for the exhilarating journey ahead as we sprint towards our ambitious roadmap set for 2025.
What’s Next?
This recent funding round signifies an important step, but Ultra views it as merely the first chapter. The team is actively preparing for a bigger investment round later in the year, and the company continues to concentrate on becoming the preferred platform for cutting-edge game publishing and pioneering community-led innovation.
In their anticipation of a rapidly advancing global gaming landscape, Ultra is heavily investing in a future that emphasizes greater inclusivity, decentralization, and prioritizing players above all else – encouraging the industry to reimagine what could be achievable.
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2025-04-05 00:31