The Game Awards is now considered the most important event for gamers each year, and it appears that putting on Geoff Keighley’s elaborate show in Los Angeles costs a significant amount of money.
So, I was reading Kotaku, and apparently, getting a spot at this year’s show is expensive. They’re saying a one-minute trailer can cost up to $450,000! And if you want a full three-minute slot to really show off your game? We’re talking over a million bucks. Seriously! It’s crazy how much it costs to get noticed.
Several people working in video game publishing told Kotaku that these numbers seemed reasonable, matching their expectations from previous years.
It’s a huge amount of money, even for large publishing companies, and especially challenging for smaller teams trying to gain recognition.
Apparently, these costs aren’t universal. The report states that certain slots are kept open for major announcements, and Geoff Keighley personally selects some slots to highlight games he believes in.
The rest of Kotaku’s article details other ways The Game Awards makes money, such as by selling tickets.
Studios up for awards receive two complimentary tickets. If other team members want to go, they have to enter the public ticket lottery, which is open to both developers and fans.
Sandfall Interactive, the creators of the highly-nominated game Clair Obscur: Expedition 33, purchased a significant number of tickets – reportedly around $300 each – beyond the two they received for free, to allow more of their team to attend the event.
To be honest, the current system seems a little disorganized. While it’s understandable that inviting entire game studios isn’t always possible – they can be quite large – it doesn’t appear there’s a reliable way for people in the industry to attend, even if their game is nominated, beyond the two complimentary tickets offered to nominees.
A report last year showed how much it costs to advertise during Summer Game Fest, Keighley’s second-largest event. Although not quite as pricey as The Game Awards, advertising for just one minute on the June showcase reportedly costs $250,000.
What are your thoughts on this? Tell us in the comments section below.
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2025-12-11 15:06