What Is 67? Unpacking the Latest Viral Slang

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The internet’s new favorite slang term has some users scratching their heads.

The term “67”, pronounced as “sixty-seven”, has recently gained traction on social platforms, yet its meaning continues to puzzle certain individuals.

The phrase “Six-seven” originated from the song “Doot Doot” by Skrilla, where the rapper often repeats this line. In late 2024, the track gained popularity on TikTok as a viral sound, with many users incorporating it into their posts. This buzz eventually led to an official release of the song as a single in February 2025.

As a lifestyle expert, I’ve noticed that the interpretation of “67” has been quite intriguing and even intentionally mysterious at times. Contrary to some interpretations linking it with a mediocre or “so-so” meaning when paired with a balancing gesture, content creator Philip Lindsay posits that this expression is deliberately enigmatic in nature.

In a TikTok video shared in August, he explained that the term was simply being used as a way to prompt someone to mention the number 67. There’s no deeper significance to it; it’s just a fun-sounding number that gained popularity from a meme and its accompanying hand gestures, with no real meaning attached to it.

However, the phrase began to be linked with basketball player LaMelo Ball of the Charlotte Hornets, who towers at a notable 6-feet, 7-inches. The connection originated from a particular TikTok video that combined Skrilla’s track with an announcer stating, “It’s only just now occurring to me that [LaMelo] moves like someone who’s 6’1″, 6’2″, but he’s actually 6’7”.

A significant factor contributing to the term’s popularity is that creators often relate it to their personal daily experiences. For instance, a TikTok user might share a video of himself rapping about a school grade, with the caption “I got 67/100 on that test, what about you?” illustrating this application.

Moreover, certain stars, notably in the basketball sphere, have fueled the excitement by adopting this phrase off the court. During a February press conference, WNBA athlete Paige Bueckers couldn’t help but laugh when responding to a reporter’s question about her five-year association with the UConn Huskies women’s basketball team at the university.

In a video shared on YouTube, she stated, “I’ve been here for five years, but it seems closer to six or seven.

While some TikTok creators focus on growing their income, it’s no secret that being an influencer can offer financial rewards. Here are insights from various influencers and social media personalities about their earnings.

In an Instagram update posted on August 2025, the content producer claimed she made more than one million dollars on the platform OnlyFans within just three hours, shortly after turning eighteen years old.

In the post that Tay recently shared, she disclosed her estimated income breakdown. This included:

1. An impressive $486,558 generated through private conversations.
2. A whopping $511,003 from subscription fees.
3. A modest but welcome $26,736 in gratuities or tips.

In total, Tay reported earning a significant amount of $1,024,298.

In June 2025, she disclosed that a sex toy company had proposed a $100,000 deal for her to promote their products through various social media platforms, including two sponsored posts on Instagram, TikTok, Instagram Stories, and two integrated videos on YouTube. However, she decided not to accept the offer.

As a devoted admirer, I’m excited to share that back in February 2025, the influential YouTuber, known for his massive following of over 430 million subscribers, announced his paper billionaire status!

However, he explained that he mostly doesn’t keep that money for himself. 

During his podcast interview on Diary of a CEO, he clarified that there was significantly less than one million dollars in his personal savings account, as he typically chooses to re-invest all the funds.

As a seasoned lifestyle connoisseur, I’m thrilled to share an intriguing piece of news about the remarkable success of a model on the adult subscription platform, OnlyFans. This year alone, she managed to amass an impressive fortune of over $43 million – an accomplishment that truly stands out! In fact, during the period from November 2023 to November 2024, she generously disclosed her earnings, which included a staggering $4.7 million payment from one dedicated subscriber!

Previously appearing on “Dance Moms,” she admitted that she effortlessly earned six figures per month from YouTube videos at the age of 13. In the upcoming documentary “Child Star,” she mentioned her current occupation involves posting up to 300 times daily on Snapchat as part of her career in influencing.

The TikToker revealed he has a net worth of over seven figures.

In a video from July 2024, he jokingly said, “Feel free to continue finding me irritating,” and added that being a nuisance had helped him amass a fortune.

The makeup artist disclosed that he makes approximately $50,000 during his TikTok live sessions, which he hosts around 4-5 times per week. He achieves this by selling cosmetic products and receiving gifts from his followers.

In an interview for the Cancelled podcast back in November 2024, I gleefully shared my unusual plan: “I’ll whip up some bacon in the morning and potentially rake in $50,000!” There are instances where I don’t engage in business transactions at all. On such days, you can find me in my cozy bathrobe and slippers, bustling around my kitchen to cook a simple breakfast, just enjoying the moment and engaging in some casual conversation or answering questions from fans.

Other times, he’s making bank by offering discounts on his own branded makeup products.

“It’s a niche market but it’s massive,” he added. “We’re the No. 1 or 2 beauty store.”

A model who gained attention in December 2024 after an alleged encounter with 101 men in a single day, as reported by TopMob News, revealed that she generates a substantial income from producing adult-oriented content on the subscription service OnlyFans.

As for a ballpark figure, she said, “Oh, we’re in the millions.”

In 2023, dance video creator Markell shared with Salary Transparency Street that his annual income ranges between $500,000 and $700,000, primarily sourced from brand partnerships and Snapchat’s mid-roll advertising program.

Following their participation in the Netflix dating series “Love Is Blind” in 2022, this couple transitioned into internet fame, earning a substantial sum of approximately half a million dollars each within just under two years through their work as social media influencers.

In January 2024, the well-known ASMR creator on YouTube, recognized as @itsblitzzz, openly shared that she earns approximately $56,400 annually through ad revenue generated by her old videos, without producing fresh content.

In simpler terms, she has earned more than half a million dollars ($610,000) just from advertisements on the platform over a period of 14 years, despite having fewer than one million subscribers.

In simple terms, an ASMR content creator announced that she earned approximately $3,948.05 on TikTok in September 2024, having amassed close to 400,000 followers, and around $910.95 on YouTube during the same period with almost 27,000 subscribers.

As a devoted connoisseur of modern living, I’m thrilled to share an intriguing anecdote: Over the past two years, a Minnesota-based content creator has amassed an impressive $193,000 income on the platform OnlyFans, as she unveiled in a Medium article.

According to The Really Good Podcast in 2023, a content creator made $50,000 from one sponsored video they produced.

In 2023, the champion for people living with chronic illness shared with Pay Fairness Avenue that her annual income is roughly $150,000, despite having fewer than 40,000 followers on Instagram.

As a lifestyle connoisseur, I’d happily share an intriguing tidbit: When it comes to sponsored content, the hilarious individual I’m referring to sets his rate between five grand and ten grand! Yes, you heard that right – straight from the horse’s mouth, or rather, Salary Transparency Street.

The YouTube content creator announced that she earned approximately $4,747 between August 2023 and January 2024, primarily through monetization. This income came from nearly a million video views (923,700 to be exact), but she had fewer than 30,000 subscribers on her channel during that period.

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2025-09-11 04:17