The movie KPop Demon Hunters quickly became a massive hit in 2025, turning into a major pop culture franchise almost immediately. With Grammy nominations and a sequel already planned, its future looks promising. Recently, Netflix unexpectedly released a new art book with more details about the characters and the world they inhabit. One particularly interesting reveal focuses on the special charms worn by the character HUNTR/X, with the creators finally explaining their meaning and significance.
The members of HUNTR/X all wear unique charms – called norigae – on their belts, earrings, and necklaces throughout the film. These charms are inspired by the decorations found on traditional Korean hanbok clothing. Character designer Euni Cho customized each norigae to reflect the individual style of each hunter, like Rumi, Zoey, and Mira.
There’s A Unique Norigae For Each Hunter
Each member of the group designed their own norigae, a traditional Korean accessory. Rumi’s features a mix of light and dark colors, with small, magical-girl-inspired charms and a crystal flower, all in shades of purple. Mira’s norigae, according to Cho, really showed off her personality. It included bows that matched her hairstyle, a large heart charm representing her hidden warmth, and tiny charms of Rumi and Zoey, symbolizing how she views them as family and wants to keep them near.
Zoey’s norigae was designed to reflect her playful personality, taking inspiration from traditional children’s norigae of the Joseon period – smaller, brighter, and more colorful. Designer Cho added charming details like two large bells meant to resemble Zoey’s hair buns, a turtle, bunnies, and bead blocks that spell out her name. These elements highlight her imaginative and youthful spirit as both a hunter and a musician.
In the finished movie, the charms are simply decorative accessories. However, early ideas for the film, detailed in the art book, explored giving the charms special powers, like letting the characters summon their weapons. Ultimately, the filmmakers decided to focus on the charms as purely fashionable items, which is what we see in the final version.
The Future Is Bright For The Franchise
Since its debut on Netflix, KPop Demon Hunters has become incredibly popular! It’s now the most-watched animated film ever created for Netflix, and the platform’s most popular English-language movie overall. The film has been viewed over 325.1 million times and even sold out screenings in cinemas.
The soundtrack has also received five Grammy nominations, and its popularity is set to grow with a big merchandise launch next year and the start of work on a sequel. While the full sequel is still a few years away, some short films might be released in the meantime. We’ll have to wait and see what happens, but you can explore the complete art book now to tide you over.
KPop Demon Hunters is now streaming on Netflix.
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2025-12-13 01:40