When Does Amazon Prime Day 2025 Start in the UK? Find Out Here!

Amazon Prime Day back with a bang so prepare yourselves.

This year’s sales extravaganza will run for an extended period of four days, specifically from July 8th to 11th. In fact, it will be longer than its owners’ wedding! You can expect a multitude of technology discounts, homeware bargains, and attractive subscription offers during this event.

The large retail company is planning to prioritize product areas such as clothing, cosmetics, self-care items, technology, gardening, and home entertainment, along with promotions from various brands like Bose, De’Longhi, Dyson, Lego, Shark, and Sonos.

Beginning in 2025, Amazon will unveil a new feature called “Today’s Best Deals,” which highlights special daily topics specifically chosen for Prime members. Additionally, there will be fresh “New Deal Drops” launched every day at midnight during the shopping event, offering limited-time deals to customers.

Thus far, we’ve noticed some initial offers such as four months of complimentary Amazon Music and a 50% discount on Amazon Prime for students. However, there are plenty more exciting deals in store.

Start your Amazon Prime 30-day free trial

What date is Amazon Prime Day 2025?

This year, Prime Day on Amazon lasts over a longer period, specifically from Tuesday, July 8th through Friday, July 11th. In other words, the definition of a ‘day’ is being stretched a bit more than usual for this event.

What time does Amazon Prime Day 2025 start?

Amazon Prime Day starts at midnight (12:00 am) on July 8th, but you don’t have to rush because the sale event spans over a period of four days!

How long do Amazon Prime Day deals last?

This year Amazon Prime Day last for a whopping four days — the longest ever.

Transactions are set to close definitively at 11:59 PM on July 11th (Friday). Be certain to empty any items remaining in your cart by that time.

Do you need to be an Amazon Prime member to get Prime Day deals?

Absolutely! To enjoy the deals on Amazon’s Prime Day, it’s essential that you have an active Amazon Prime membership.

During Prime Day, you have the convenience of registering at any point in time. And as a bonus, you’ll kickstart your journey with a complimentary 30-day trial!

Following that, it costs £8.99 per month, and you’ll receive numerous valuable benefits such as access to Amazon Video, Amazon Music, Prime Reading, and unsurprisingly, the option for both same-day and next-day delivery.

To sign up, simply head over to the Amazon homepage and select ‘join Prime’.

Start your Amazon Prime 30-day free trial

How many times a year is Amazon Prime Day?

Technically? Amazon Prime Day comes once a year.

To put it straight, it’s important to note that there are actually two more sales events similar to Prime Day, which occur regularly during the year, for Amazon Prime members.

Mark these dates on your calendar: The Spring Sale takes place in March, next is Prime Day in July, and then there’s another sale in October – previously called the Amazon Big Deal Days.

Even though we’ve had quite a stretch of sales already, it’s important to note that the shopping events aren’t wrapping up just yet. Black Friday spans throughout November, and then Boxing Day sales kick off in December. This means if you don’t catch this year’s sales, there are still plenty more shopping opportunities on the horizon!

Best early Amazon Prime Day deals you can’t miss

Get four months Amazon Music

In other words: The large retail corporation is providing a complimentary four-month subscription to Amazon Music Unlimited, while non-Amazon Prime members can enjoy a free three-month trial instead.

We opted for it because: Typically, Amazon Music costs around £10.99 per month. This equates to approximately £44 in savings over a year, thanks to access to countless tunes by your favorite musicians.

Get four months’ free Amazon Music Unlimited

Amazon is currently running an early discount on various items, allowing customers to purchase four different products at once and receive a 5% overall reduction in cost. The selection includes a diverse range of merchandise, such as LEGO sets, cleaning supplies, and cat food.

Reason for selection: This option is perfect if you’re aiming to save some money on your total purchase, as it offers a great opportunity for discounts on the items you need.

Nespresso Vertuo Plus Coffee Pod Machine | £148 £75.99 (save £72.01 or 49%)

The popular Nespresso coffee machine that has been going viral is currently available at a 50% discount! Grab yourself a pod coffee maker for just £75.99, reduced from its original price of £148.

From My Perspective: As a coffee enthusiast, I wholeheartedly recommend this machine for its user-friendly design and convenience. Notably, Nespresso frequently offers attractive discounts on their pod subscription service, making it an appealing choice for many coffee lovers like myself.

eufy Security Video Doorbell | £159.99 £89.99 (save £70 or 44%)

What’s the deal: This eufy ring doorbell is on sale for £89.99, down from £159.99.

The reason for our selection: If you’ve been considering an upgrade for your home security, this is an ideal moment. Typically, smart doorbells cost around £100 or more, but with this offer, it’s an excellent chance to make a start.

Echo Dot (5th generation) 2-pack and Smart Light Bulb | £129.97 £65.98 (save £63.99 or 49%)

“Why not double the convenience with two Amazon Echo Dots? This package includes not just two Alexa devices, but also a smart lightbulb that you can manage effortlessly via the speakers.”>

The reason we picked it: It’s an excellent choice for anyone wanting to enhance their home with some intelligent technology devices.

Amazon Prime Day vs Black Friday: Which shopping event is better for you?

Which shopping event reigns supreme between Prime Day and Black Friday? As you might expect, there isn’t always a clear-cut winner.

You might assume that Prime Day is the longer event because it spans four days compared to Black Friday being only one day (specifically November 28th this year). However, over the past ten years, Black Friday has grown significantly, extending its deals not just on a single day but throughout most of November. Deals can be found scattered across the entire month.

In a similar vein, it might seem like Black Friday spans all retailers, whereas Prime Day is exclusive to Amazon. However, it’s crucial to remember that many other UK stores also reduce their prices during this period in an attempt to match or even surpass Amazon’s offers.

As a film enthusiast, I can’t help but notice the distinctive differences between shopping events, with Amazon Prime Day standing out as a top choice when seeking Amazon-owned goods. This year, we anticipate significant price drops on popular items such as Amazon Echo devices, Fire Sticks, Kindles, Ring Doorbells, and even Amazon’s streaming services like Prime Video and Amazon Music. Additionally, it’s traditionally a fantastic opportunity to grab deals on kitchen appliances and homeware from brands like Ninja.

Compared to the previous year, Black Friday 2021 was a massive hit for handheld technology and gaming. There were unprecedented discounts on the PS5 and Meta Quest 3, as well as savings on various products ranging from Samsung phones to AirPods. If this trend persists, then Black Friday will be an ideal opportunity to purchase new laptops, tablets, smartphones, or game consoles. On the other hand, Prime Day is the optimal time to buy larger household appliances and countertop items that have caught your attention.

2025-07-06 11:34