Everyone is eagerly awaiting John Lewis’s new Christmas ad, which is expected to be their biggest and most exciting one yet.
The store’s Christmas commercial has become a beloved yearly event, and it often inspires viewers to create their own festive displays and decorations.
Last year, Saatchi & Saatchi made a heartwarming ad featuring two sisters, where one was searching for a special gift for the other.
While shopping at John Lewis, Sally stumbled upon a mysterious door that transported her through cherished memories with her sister. She was on a quest to find the ideal gift.
It was soundtracked by The Verve’s Sonnet, performed by Richard Ashcroft.
Keep this page bookmarked for all you need to know about the John Lewis Christmas advert for 2025.
When is the John Lewis Christmas advert 2025 released?
While the official release date isn’t confirmed, we expect the John Lewis Christmas advert to launch on either November 6th or November 13th in 2025.
This retailer usually starts its Christmas advertising in early November, either on the first or second Thursday, and we anticipate the same timeline this year.
Last year, the ad dropped on Thursday 14th November 2024.
What is the John Lewis Christmas advert 2025 about?
We don’t yet know what the John Lewis Christmas ad for 2025 will feature, and the company is known for keeping its plans a closely guarded secret.
Surprisingly, there hasn’t been much online chatter about potential clues found from things happening in stores.
We’re still approximately a week or two from launch, so expect speculation to ramp up from now on!
What was last year’s John Lewis Christmas advert?
The advertisement featured two sisters, with one trying to find a great gift for the other.
Sally is desperately searching for a gift, and the stores are about to close. Just when she’s feeling stressed, she discovers a hidden door behind some dresses that magically takes her back to her childhood memories.
Over the years, she and her sister often talked about whether she should spend her money on jewelry or clothes.
Sally reminisces about all of her past experiences, both happy and difficult. This includes cherished moments like her sister having a baby, as well as disagreements – like a fight over clothes – and cozy, sometimes tipsy, winter visits.
The ad ends with Sally rushing back to John Lewis just in time. She has the perfect gift, all wrapped and ready, because her sister is waiting right outside.
The sister asks what took Sally so long, to which she replies: “You!”
The final shot shows the tagline: “The secret to finding the perfect gift? Knowing where to look.”
Richard Ashcroft of The Verve wrote the song used in the advertisement, which is an acoustic take on his song, ‘Sonnet’.
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2025-10-31 18:07