The Apprentice is back on television in just a few hours, with twenty hopeful candidates competing for the chance to become Lord Sugar’s next business partner.
Once again, the contestants are entering the boardroom with detailed business proposals, hoping to impress Lord Sugar and his advisors. These advisors will carefully evaluate each plan through a series of challenges.
Nikki Jetha is hoping to get investment from Lord Alan Sugar, believing her strong work ethic, resilience, and determination are a good fit for his direct and practical business style.
Wondering what Nikki’s been up to on The Apprentice? Here’s everything you need to know about her journey on the show.
Who is Nikki Jetha?
Occupation: Mortgage broker
Location: Hornchurch, Essex
Nikki Jetha quickly became a successful mortgage advisor. In just four years, she went from having no industry experience to launching her own mortgage brokerage and working for herself.
I worked incredibly hard to build my business, even while pregnant. Now, I consider myself one of the leading mortgage advisors in the UK. I’m confident, a skilled negotiator, and driven to succeed.
Nikki looks up to Kim Kardashian, seeing her as a strong and successful woman, as well as a mother who, like herself, balances a busy career with raising a family.
Nikki explained that this woman has completely changed our idea of what a businesswoman can be today. She’s shown that it’s possible to be successful, stylish, and family-focused all at the same time – you really can have it all.
What is Nikki Jetha’s business plan?
Nikki aims to make a potentially confusing process easier to understand by offering straightforward guidance, leveraging her expertise in lending, and regularly sharing helpful information on social media.
Nikki explained her business plan, stating she aims to simplify the mortgage process with a digital brokerage. This service will offer clear, expert guidance to people in the UK who are first-time buyers or looking to move home, focusing on providing all services and support online rather than in person.
Over time, the business will grow by attracting more customers, retaining existing ones, and getting referrals. Future plans include building a small team or creating digital tools to further assist clients seeking mortgages.
Does Nikki Jetha have social media?
Yes, she does! You can find Nikki on Instagram at @nikki_jx, where she regularly posts about her life and, lately, sneak peeks from The Apprentice.
Her company, Mortgages by Nikki, is also on Instagram and can be followed @nikkimortgages.
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The Apprentice returns on Thursday 29th January at 9pm on BBC One and iPlayer.
Don’t miss The Apprentice! Add it to your watchlist on the TopMob: What to Watch app. Download the app now for daily TV recommendations and exclusive features.
Authors
Katelyn Mensah writes about entertainment for TopMob, covering everything from popular TV shows and reality competitions to important documentaries. Before joining TopMob, she worked at The Tab, where she reported on reality TV and celebrity news. Katelyn has a degree in Journalism.
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2026-01-29 12:23