Daddy gang, picture this: two major companies want to be your new podcast home.
In 2021, Alex Cooper faced a big decision after the success of her podcast, Call Her Daddy. Both Amazon and Spotify were interested in working with her, and while she saw the benefits of both options, she ultimately chose to partner with Spotify instead of Amazon.
Alex explained on the March 5th episode of The Burnouts podcast that taking the Spotify job was a simple decision. He said it offered roughly the same pay with a slightly easier workload, leading him to wonder, ‘Why wouldn’t I take it?’
The 31-year-old said Amazon wanted her to create more content, but much of it would have been available only to paying subscribers.
It was overwhelming,” she said. “Being an independent creator without a company to support me, I was really trying to figure out if I could actually pull this off and deliver what was expected.”
Especially because Alex wanted to make sure she was being “a good partner.”
She explained that when someone trusts you with a significant amount of money, you need to go above and beyond to deliver results that impress them.
She found the Spotify deal easier to understand compared to the Amazon deal.
Alex described a very stable income: they were paid regularly each month for doing 52 episodes a year, and the money was guaranteed. Unlike many jobs, there were no performance goals or requirements to meet to receive payment. It was a surprisingly secure arrangement.
Looking back, she’s surprised Spotify offered her a three-year contract. She understood it would be a change for her listeners, who were used to finding her on Apple Podcasts – which had been her most popular platform then.
Alex’s experience at Spotify was positive for everyone involved; she helped increase the number of women listening to podcasts on the platform. This success gave her valuable experience, which proved helpful when negotiating her current deal with SiriusXM.
In 2024, Alex, the founder of the Unwell Network (established in 2023), brought her network to a new platform with a three-year deal valued at $125 million.
After I partnered with Sirius XM, I realized I had many more options for growing my work. While I enjoyed my deal with Spotify, it started to feel restrictive after about three years.
Curious at how much more of your favorite influencers and podcasters make? Keep reading.
Bradley, who shares tips for saving and earning money, revealed his 2025 income: $58,857 from OnlyFans and $123,933 from creating content as a TikTok influencer with 1.5 million followers.
A content creator announced on Instagram in August 2025 that she made over $1 million on OnlyFans in just three hours. This happened less than a week after her 18th birthday.
Tay posted a screenshot showing she made over a million dollars – $1,024,298 to be exact. This included $486,558 from direct messages, $511,003 from subscriptions, and $26,736 in tips.
Oh my gosh, you guys, Brielle Zolciak-Biermann is killing it! I was watching Next Gen NYC and she casually dropped that she’s making a THOUSAND dollars per sponsored TikTok post! A thousand! I’m seriously so proud of her, she’s a natural and totally deserves it. It’s amazing to see her building her own brand like that – she’s going to be huge, I just know it!
She explained in a July 2025 interview that living in New York City requires a significantly higher income than she had in Atlanta, and she’s currently focused on maximizing her earnings.
Ariana started making money from brand deals when she was just 14 years old and understands how profitable it can be. She explained, “You can earn a lot of money for a single story or Instagram post, and I personally made a good amount that way.”
She revealed in June 2025 that she was offered $100,000 by a sex toy company to promote their products, but she declined the offer. The proposed campaign would have involved four social media posts – two on Instagram and TikTok each – plus two segments integrated into her YouTube content.
The popular YouTuber, with more than 430 million subscribers, announced in February 2025 that his net worth had reached one billion dollars, at least on paper.
However, he explained that he mostly doesn’t keep that money for himself.
He shared on the Diary of a CEO podcast that he doesn’t have a million dollars in his bank account, explaining that he prefers to reinvest any earnings he makes.
He surprisingly claimed to be in debt as of January 2026, even though his wealth is estimated at $2.6 billion.
MrBeast explained to the Wall Street Journal that he’s currently using borrowed funds because he doesn’t have much cash on hand. He joked that if you don’t count the value of his company, most people watching his videos actually have more money in the bank than he does – not enough even for a McDonald’s breakfast!
The content creator announced she earned more than $43 million on OnlyFans in a single year. She even posted screenshots of her earnings from November 2023 to November 2024, showing she received a $4.7 million payment from a single fan.
Oh my gosh, you will NOT believe this! JoJo Siwa just said she was making so much money from her YouTube videos when she was only 13 – like, six figures every month! It’s insane! And get this, in this new documentary called Child Star, she said she’s now posting up to 300 times a DAY on Snapchat! Can you even imagine? She’s a total social media queen, and I’m obsessed with keeping up with everything she does!
The TikToker revealed he has a net worth of over seven figures.
He jokingly responded to criticism in a July 2024 video, saying, “I don’t mind being called annoying – it’s actually made me very wealthy.”
The makeup artist shared that he makes around $50,000 each time he does a TikTok Live, and he streams four to five times a week. He earns this money by selling makeup and receiving gifts from viewers.
Jeffree Star mentioned on the Cancelled podcast in November 2024 that some days he earns $50,000, while other days he doesn’t make any sales at all. On those slower days, he enjoys a relaxed routine of making bacon in his bathrobe and slippers, and connecting with fans through a casual Q&A session.
Other times, he’s making bank by offering discounts on his own branded makeup products.
“It’s a niche market but it’s massive,” he added. “We’re the No. 1 or 2 beauty store.”
As a lifestyle expert, I’ve been following the conversations around content creation and financial independence, and I recently spoke with a model who’s found success on OnlyFans. She shared with me that she’s earning a comfortable income creating content for her subscribers – enough to make a real living, she says. She gained a lot of attention last December for a very public challenge, but she’s now focused on building a sustainable career through the platform.
As for a ballpark figure, she said, “Oh, we’re in the millions.”
Markell, a popular dancer known for his videos, revealed in 2023 that he makes between $500,000 and $700,000 annually. Most of his income comes from sponsorships with brands and from ads shown during his Snapchat videos.
I was so fascinated watching them on Love Is Blind back in 2022! It’s amazing to see how things took off for them after the show. They really became social media stars, and I recently read they both made half a million dollars as influencers in under two years – that’s incredible!
Just like many others, the stars of The Hills used social media to earn income following the 2025 Los Angeles wildfires. However, their earnings weren’t as substantial as some believed.
Spencer said at the time, “Everyone believed it was $3.5 million for the week. If that were true, we’d already be house-hunting in Bel Air.”
Instead, he revealed he only made $3,500 that week from the 5,000 videos on his TikTok page.
In January 2024, the popular ASMR YouTuber @itsblitzzz revealed she still earns around $56,400 annually from ads on her older videos, even though she hasn’t made any new content.
In just 14 years, she’s earned over $610,000 from ads on the platform, even though she has fewer than one million subscribers.
Oh my gosh, you will NOT believe this! My absolute favorite ASMRtist just revealed how much she made last month! She earned $3,948.05 on TikTok – can you even imagine?! She has almost 400,000 followers, which she SO deserves. And it wasn’t just TikTok! She also made $910.95 on YouTube with nearly 27,000 subscribers! I’m so proud of her, she’s amazing and totally deserves all the success!
A YouTuber from Minnesota earned more than $193,000 on OnlyFans between January 2020 and December 2022, according to a post she wrote on Medium.
In 2023, a content creator revealed on The Really Good Podcast that they earned $50,000 from a single sponsored video.
Okay, so I’m completely obsessed with this amazing chronic illness advocate, and she actually shared her salary with Salary Transparency Street last year! Can you believe it? She makes around $150,000, which is incredible, especially considering she doesn’t even have 40,000 followers on Instagram yet. I just think it’s so inspiring that she’s so open about things like that – it’s amazing!
The comedian revealed to Salary Transparency Street that they typically charge between $5,000 and $10,000 for each sponsored video they create.
The YouTuber earned $4,746.94 from ads on her videos between August 2023 and January 2024, despite having fewer than 30,000 subscribers. Her videos received a total of 923,700 views during that time.
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2026-03-06 23:48