Why Every Modern E-Commerce Platform Needs a Cryptocurrency Payment Gateway

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As a seasoned e-commerce entrepreneur with years of experience under my belt, I can confidently say that the integration of cryptocurrencies into payment systems has been a game-changer for me and my business.

In today’s swift digital marketplace, old-fashioned payment techniques often appear slow and limiting for e-commerce enterprises. Herein lies a discussion of the primary hurdles that contemporary online businesses encounter when dealing with traditional payment systems, bolstered by real-world examples and pertinent statistics.

1. High Transaction Fees

Pain Point:

Businesses incur substantial costs when using bank-funded transaction methods like credit cards and platforms such as PayPal, which typically range from 2-4%. These fees can significantly reduce profit margins, especially for small and medium-sized businesses. Additionally, international transactions often involve additional expenses due to currency exchange costs.

  • Use Case: PayPal’s Fee Structure
  • PayPal charges a standard 2.9% + $0.30 per transaction in the U.S. For cross-border payments, an additional 1.5% fee is charged. To international businesses, such fees prove to be expensive. 
  • Stat: According to a survey in the year 2023, the SMEs operating in the U. S. had an average of 2. 6% in processing fees for online credit card payments costing them billions annually in aggregate.

The Solution:

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With UniPayment’s cryptocurrency payment gateway, businesses can process cryptocurrency transactions at lower costs due to reduced transaction fees. These fees are as minimal as 1%, a significant savings for companies compared to traditional methods. Moreover, since there is no intermediary involved, fees associated with exchange rates or payment processing are completely eliminated.

2. Delayed Settlement and Cross-Border Payments

One issue that frequently arises is the reliance on conventional banking methods, resulting in prolonged transaction processing times, particularly when money is being moved internationally. This can be quite problematic.

Pain Point:

International transactions can give e-commerce businesses quite a few hassles. Among these are fees for currency conversions, which can vary due to changes in exchange rates, and lengthy clearance periods that may last from 3 to 5 days. These delays can disrupt cash flow, while international charges add complexity to the expenses.

  • Use Case: Shopify Cross-Border Payments: Merchants who opted for conventional payment gateways complain of slow transactions coupled with high charges when undertaking cross-border transactions. Cross-border transactions have been cited to take an average of 5 days to be settled; this impacts the cash flow of the merchants. 
  • Stat: According to a Statista report published in April 2022, 60% of global companies stated that they had been delayed in cross-border transactions, and 42% cited slow bank processing as the cause. 

The Solution:

As a researcher exploring digital payment solutions, I find UniPayment particularly intriguing due to its ability to accept cryptocurrencies globally, bypassing the need for traditional banks and eliminating the need for currency conversions during transactions. This not only expedites purchase completion times, significantly enhancing cash flow, but also offers a substantial advantage in terms of cost savings. Since it operates on a decentralized platform, there’s no concern about exchange rates when making cross-border transactions, which is a significant cost-cutting measure.

3. Security and Fraud Risks

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Payment gateways that follow conventional methods are commonly targeted by fraudsters, leading to chargebacks and disagreements. As per the Nilson Report, global card fraud losses amounted to a staggering $32.34 billion in the year 2020. The rise in online transactions has made e-commerce businesses more susceptible to data breaches and fraud, increasing their vulnerability.

Pain Point:

Online retailers face significant financial losses each year due to fraud and chargebacks, which ultimately affect their earnings.

  • Use Case: E-Commerce Fraud for Retailers
  • An online retail company, for instance, recorded a 30% rise in payment fraud in 2021. However, despite these anti-fraud measures, the merchant had to sustain losses emanating from fraudulent chargebacks, reducing their annual revenue. 
  • Stat: According to Juniper Research, e-commerce merchants incurred a loss of $20 billion globally through online payment fraud in 2021, up by 14% from the previous year. 

The Solution:

UniPayment operates using the idea behind blockchain technology, ensuring that transactions are non-reversible and safeguarded by complex encryption methods. This feature effectively eliminates the issue of chargebacks and simultaneously reduces the risk of fraudulent activities.

4. Customer Demand and Brand Loyalty

As cryptocurrencies become a part of everyday life for many, there is an increasing desire from customers for more ways to make payments using these digital currencies. By providing cryptocurrency payment options, businesses can meet this growing demand and boost their visibility among tech-forward and youthful clientele.

Pain Point:

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In many developing regions, a significant number of people don’t possess traditional financial tools like bank accounts, credit cards, or digital wallets similar to PayPal. Consequently, this limited customer base poses challenges for online retailers, particularly those aiming to expand into global markets.

  • Use Case: Tesla’s Bitcoin Experiment
  • Tesla accepted Bitcoin payments for a short span in 2021 and claimed to have noticed higher interaction from digitally-savvy consumers and Bitcoin lovers at that time. It proved that the market was ready to explore other forms of Payment segmentation.   
  • Stat: According to a study by PYMNTS, 16% of U.S. consumers (46 million)   purchased cryptocurrency as of 2021. And, 40% say they would prefer to shop at merchants accepting cryptocurrencies over those that do not.

The Solution:

By enabling companies to process cryptocurrency transactions for payments, we can broaden their customer base, even extending to underserved regions like developing countries. As more businesses in areas like Africa and Southeast Asia adopt this method, online retailers can increase their sales as they no longer rely solely on traditional banking systems for payment processing.

5. Attracting High-Value Customers

Individuals who own cryptocurrencies often belong to higher-income demographics and are open to investing more when given the option to transact using digital currencies. These customers can prove highly valuable for e-commerce enterprises, as they tend to be well-informed about their purchases and the reasons behind them.

Pain Point:

An expanding customer demographic prefers to buy goods using their preferred cryptocurrencies, particularly millennials and Generation Z. Failure to accommodate these digital payment options might exclude this promising market segment from transactions.

  • Use Case: Newegg’s Experience
  • Electronics retailer Newegg also stated that its average order value rose when it allowed customers to pay with digital currency. Consumers are more inclined to make high-valued transactions like computer gaming equipment or better still, expensive electronics, thus have larger transaction value. 
  • Stat: Coinbase has also revealed that people using cryptocurrency have an average household income of $111,000 per annum, which is higher than those who have not engaged in cryptocurrency transactions. They are more likely to engage in high-value purchases for their businesses hence increasing the overall business profitability. 

The Solution:

UniPayment facilitates organizations to effortlessly incorporate digital currency payments into their existing platforms. Furthermore, they provide e-commerce enterprises the opportunity to accept Bitcoin, Ethereum, and various other cryptocurrencies as forms of payment. This feature enables businesses to cater to specific customer preferences and gain a competitive edge by integrating with advanced payment systems.

6. Mitigation of Currency Fluctuations in Cross-border e-commerce payments

International money transfers often involve foreign exchange rates and fluctuations, causing issues for both merchants and customers. However, with cryptocurrencies, there’s no need for intermediaries like banks or currency exchange services, making cross-border transactions simpler and more cost-effective. Unfortunately, as online transactions surge, so does the occurrence of fraud and chargebacks. These incidents not only result in lost revenue but also involve administrative costs and expensive fraud recovery efforts. The e-commerce sector is projected to lose approximately $6.3 billion annually due to scams and sales disputes, and the current payment system offers limited protection against such issues.

  • Use Case: CheapAir’s International Bookings: The online travel booking site CheapAir has been offering the opportunity to pay in Bitcoin since 2013. When CheapAir implemented the Bitcoin option for international bookings, it eliminated the most common problem with foreign exchange rates and ensured that the customers who were booking flights and hotels in different countries did not face any inconvenience while making the payments. 
  • Stat: A 2021 report from Deloitte revealed that currency fluctuations were a major challenge facing merchants in cross-border e-commerce payments, with 45% of affected merchants citing it as an issue. The use of cryptocurrencies also ensures that businesses cut on volatile fluctuations associated with fiat currencies hence enhancing stability in the international markets. 

The Solution:

Employing blockchain technology ensures that cryptocurrency transactions can’t be undone or refunded after they’ve been processed. Each transaction is instantly verified, increasing the overall security due to its automatic authentication process.

7. Complexity in Managing Multiple Payment Gateways

By unifying multiple payment methods such as cryptocurrencies along with traditional ones, multi-channel payment systems simplify transactions. This consolidation eliminates the hassle of managing numerous payment gateways for different regions or devices, thereby streamlining operations. Furthermore, businesses adopting adaptable and multi-channel solutions are better prepared to capitalize on emerging trends like social commerce and Web3 technologies.

Pain Point:

  • Some e-commerce sites need one or more payment gateways in several areas and currencies. It means an increase in the complexity, the maintenance costs, and the administrative burden. 
  • Stat: McKinsey studies prove that sellers with multi-channel payment systems enjoy a 30% rise in customer loyalty and a 20% decrease in the cart abandonment rate, which propels businesses to implement such systems to retain the market edge. 

The Solution:

As a researcher, I’d describe UniPayment in this manner: “In my work, I’ve come across UniPayment – a platform that streamlines all cryptocurrencies into one seamless system. This means that a single gateway is sufficient for accepting various cryptocurrencies, eliminating the need for multiple payment gateways. This simplification not only reduces complexities but also provides a clearer financial tracking and boosts the efficiency of payment operations.

In today’s digital landscape, customers engage with brands not just on desktops but also on mobile devices and within apps. This multi-channel interaction necessitates a seamless payment process for businesses. Using traditional systems to manage payments across these channels can be quite complex.

Conclusion

Embracing cryptocurrency transactions brings numerous advantages to contemporary online retailers, such as reduced costs, quicker transactions, heightened security, and worldwide reach. As customer interest grows and new markets open up, incorporating crypto payment systems could assist businesses in maintaining their competitiveness while streamlining operations. It appears that the use of cryptocurrency payments is no longer a passing fad—it’s an essential step for companies aiming to prosper in tomorrow’s digital marketplace.

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2024-09-24 15:22