Game Pass Is Saving Xbox, According to Microsoft Data

Although Xbox’s Game Pass subscription service, priced between $10 and $20 a month, might appear as if it isn’t generating significant profits due to its relatively low cost and users having no incentive to buy new games when they become available on the platform, surprisingly, Game Pass is proving to be a lifesaver for Xbox.

Game Pass has undeniably proven beneficial for many gamers, yet it represented a significant gamble for Microsoft. In order to keep pace with competitors such as Nintendo and PlayStation, Xbox needed an effective strategy – initially, Game Pass appeared as merely a short-term solution.

Instead, it’s proven to be a significant advantage: The company’s earnings report from last week indicates that Xbox Game Pass surpassed $5 billion in annual revenue for the first time. Moreover, it disclosed that the service experienced a double-digit increase year-over-year, which was unexpected by Xbox. In addition, gaming revenue increased by 10% during the quarter ending on July 30th, marking substantial progress for Xbox.

The income from Xbox content and services has seen an increase of 13% compared to the same time last year, with first-party games contributing significantly. However, they emphasized that Xbox Game Pass in particular has been a key factor behind this growth spurt. On the downside, the revenue from hardware declined by 22% year-over-year. This isn’t helped by the fact that PC users also have access to Game Pass.

As a passionate gamer, it’s no secret that Game Pass has significantly expanded my gaming horizons. There are numerous titles I wouldn’t have experienced otherwise, like Hollow Knight, Call of Duty: Black Ops 6, DOOM: The Dark Ages, Fallout 4, Stardew Valley, Skyrim, and Fallout: New Vegas, just to name a few. Without this service, I would have missed out on so much gaming joy!

Back when the Fallout TV series was a hit, I really yearned to try out some of the Fallout games, but unfortunately, I didn’t own any of them. Luckily, Game Pass came to my rescue, allowing me to swiftly download and play Fallout 3, Fallout: New Vegas, and Fallout 4. As the show moves further away in time, it’s fortunate that I didn’t have to shell out over $50 to get them all.

Call of Duty: Black Ops 6 was a refreshing revival for a franchise that had been flagging, to put it mildly. It boasted excellent Zombie maps, robust multiplayer, and an engaging campaign – experiences I wouldn’t have enjoyed if not for Game Pass. However, the rapid release of Black Ops 7 might be eroding some goodwill, but again, without Game Pass, it’s unlikely I would have given that one a try either.

Not only is Game Pass a fantastic option for discovering older games I never got around to playing, but it also grants us gamers the opportunity to relive or experience for the first time an abundance of Xbox 360-era titles and Xbox One games that have been released and withdrawn, such as Fable II, Dragon Age: Origins, The Elder Scrolls IV: Oblivion, Mass Effect 2, and numerous others. These games are often hard to find on their own.

It’s also a great platform for hosting game franchises, enabling players to progress sequentially through them. While it might not offer every single game in a series, there are numerous series that feature multiple titles, making it more convenient to play through them. Some of these series include Fallout, DOOM, Grand Theft Auto, Assassin’s Creed, Battlefield, Crysis, Dead Space, Halo, Star Wars, and The Elder Scrolls.

Modern video games are quite pricey now, making many people hesitant to spend $70 on a new game such as “DOOM: The Dark Ages” released earlier this year. Instead, they prefer to pay a monthly fee of up to $20 for access to the game on its release date and numerous other titles. Over time, these monthly fees accumulate. While it may seem unprofitable, this subscription model is actually helping Xbox regain its footing. An Xbox costs less than a PC and comes with an affordable subscription that grants you access to countless games, which explains why it’s starting to show signs of improvement.

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2025-08-04 22:04