Apple Takes Direct Aim at Windows 10 End of Support With Rumored $599 MacBook — the Nightmare Scenario for Microsoft and Windows 11

It’s been speculated that Apple might introduce an affordable MacBook model, estimated to have a screen size approximately 13-inches and priced as low as $599. Reports also indicate that this budget-friendly MacBook could potentially launch this fall, aligning with the end of Windows 10’s support, offering customers an alternative at that time.

So far, Apple’s new MacBook models have typically been priced above $999, making them less accessible for many people due to their high cost. However, in recent times, there have been sales that lower the MacBook Air to as low as $799. Yet, it’s worth noting that we haven’t observed a brand-new MacBook from Apple selling for anywhere close to the $599 price range.

At that cost, it directly competes with the mid-range market for Windows PCs, which is primarily controlled by Windows 10 computers approaching end-of-life support in October. For individuals seeking a new laptop to replace their old Windows 10 model this year, the $599 price tag will likely be hard to resist.

In simpler terms, the release of a new MacBook by Apple at $599 poses a challenging situation for Microsoft, who is striving to migrate as many Windows 10 users to Windows 11 before the year’s end. Many Windows users have expressed dissatisfaction with Microsoft’s tactics regarding Windows 11, particularly concerning advertisements and excessive features (bloat).

From my perspective as a researcher, it’s evident that an increasing number of individuals find themselves in a situation where they might be inclined to seek alternatives, having bided their time for the opportune moment to make a transition. As we approach fall and millions of PCs are no longer receiving support from Microsoft, a MacBook priced at $599 could feel like receiving a lifesaver on a sinking ship for many people.

What can we say about the $599 MacBook, and is it worth mentioning if there are any Windows laptops that could potentially match its performance at this price range?

At the moment, it’s been confirmed that the budget MacBook from Apple will utilize the Apple A18 Pro SoC, which is the same chip found in the latest iPhone 16 Pro models. This chip delivers performance comparable to Apple’s M1 chip, demonstrating its power. The laptop is rumored to boast a 12.9-inch screen, sport an ultra-slim and lightweight build, and be offered in several vibrant colors for a touch of personality.

Microsoft has recently introduced a new, less expensive Surface Laptop model, which shares a 13-inch screen size and utilizes the Snapdragon X Plus SoC. Despite this, it costs $300 more than the rumored affordable MacBook from Apple. Although the Snapdragon X Plus is superior in terms of performance, everyday users may not perceive the difference, and might even find that the MacBook offers better battery life due to its potential advantages.

To find an excellent laptop around the $599 mark, keep an eye out for sales or discounts. For instance, Samsung’s Galaxy Book4 Edge, boasting a Snapdragon X Plus and Full HD 15-inch display, is currently available at $579 (originally $899). This offer represents a significant savings, but it does operate on Windows, which some may prefer to avoid.

Facing ahead, both Windows OEMs (Original Equipment Manufacturers) and Microsoft will encounter a challenging situation due to the introduction of a $599 MacBook. It’s not just about having high-quality hardware; the operating system’s quality matters too. Unfortunately, Windows 11 has been given an unfairly negative image in mainstream media, which means even if they offer hardware that matches the $599 MacBook, it may not help change this perception.

In simpler terms, it’s Microsoft’s responsibility to enhance Windows and restore its positive image, making it more appealing so users don’t want to switch away from it easily. Ideally, people should enjoy using Windows, but for many, it seems they’ve been using it out of necessity rather than preference.

If a new MacBook priced at $599 appears, there could be a shift in the market. This happens coincidentally as Windows 10 reaches its end-of-support phase, creating an ideal situation to disrupt the mid-range Windows market. This scenario might even lead to a substantial portion of the current Windows userbase switching over.

As a tech enthusiast, I can certainly understand the appeal of a versatile laptop, especially one with a 2-in-1 form factor or touchscreen. For Windows users seeking more than just a clamshell design, Windows laptops remain the go-to option.

However, when it comes to straight-up laptops, I often find myself pondering this question: why opt for a $599 Windows device when a MacBook is within reach at the same price point? Both offer impressive performance and sleek designs, but the unique features of a MacBook might just tip the scales in its favor for some.

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2025-08-12 16:14