Windows 10 is clinging to life — but Microsoft’s chaotic ‘ESU’ rollout and relentless Windows 11 ads are making its final days worse, frustrating millions

Microsoft is planning to discontinue support for Windows 10 on October 14, 2025, which has caused controversy among users. Some users have openly expressed a preference for Windows 10 over Windows 11, pointing out design issues and strict hardware requirements as their main concerns.

Although Windows 11 has now overtaken Windows 10 as the leading desktop operating system, a consumer advocacy organization (CAO) urged Microsoft to rethink its plan to discontinue support for Windows 10. This move could potentially result in the largest increase in discarded computers ever witnessed.

After the end of support for Windows 10, Microsoft appears to have given it a sort of safety net or additional time period. In other words, users of Windows 10 can register for Microsoft’s Extended Security Updates (ESU) program, which will offer them an extra year of security updates.

It’s important to mention that the terms of the program have been updated: now, $30 covers up to 10 devices instead of per device. Additionally, a Microsoft Account is essential for making this payment. If you prefer not to use actual money, you can opt to pay for the extended support program with 1,000 Microsoft Reward points instead.

Instead, Windows 10 users have the option to synchronize their PC settings data with the cloud using a Microsoft Account. This allows them to receive free security updates from Microsoft for an additional year after the standard support period ends.

It’s worth mentioning that many PC users running Windows 10 haven’t been able to enroll in the Extended Security Updates (ESU) program yet, as the rollout of the dedicated app began in July and is still ongoing. By October, it appears a large portion of these users are still waiting for access.

Is the Windows 10 ESU programm already avaible? from r/Windows10

Users who have permission to receive this crucial update should notice an ‘Enroll’ button within the Windows Update section beneath the ‘Check for updates’ button. This button offers them the opportunity to register for the program, which will become active before Windows 10 reaches its end.

Approaching the one-month mark until Microsoft ends support for Windows 10, many users still haven’t enrolled in the Extended Security Updates (ESU) program for their devices. Fortunately, Microsoft has shared that a switch enabling users to join the program will become visible before the end of support deadline.

The Enroll button might be gradually becoming available, but for now, there’s no way to activate it earlier or speed up the process. It’s possible that the button will become visible to many users on September 9, 2025, which is when Microsoft is predicted to release their next major update for Windows 10.

An extended year of Windows 10 support is enough

Microsoft won’t abandon Windows 10 users entirely following the discontinuation of the operating system, as the Extended Security Update (ESU) program offers some support. However, it appears that this solution may not be suitable for the approximately 400 million PCs unable to upgrade to Windows 11.

The “End of 10” toolkit, jointly created by The Restart Project team, assists Windows 10 users unable to upgrade to Windows 11. They view Microsoft’s decision to extend security updates for Windows 10 past its end-of-support date as a late reprieve, comparable to hitting the snooze button on an alarm. This temporary fix is seen as merely patching up a system that is bleeding. Additionally, they urge policymakers to take action in support of this issue.

Microsoft’s choice speeds up the rate at which products are discarded, contradicts initiatives aimed at prolonging product life, and intensifies the strain on resource utilization and waste disposal facilities.

In other areas, a collective known as End of 10 is advocating for individuals to migrate to Linux as Windows 10 nears its end-of-life phase. Their initiative aims to persuade dedicated Windows 10 users to abandon the Windows platform altogether and opt for a version of Linux on any outdated devices instead. They emphasize the absence of ads and surveillance tracking as primary advantages to facilitate this transition.

By the close of the day, it’s clear that the ESU program serves as a short-term fix for the problem at hand. However, in due time, users will be expected to migrate to a system that is supported, most likely Windows 11. Microsoft has been quite insistent about encouraging upgrades among its users.

Last week, as reported by TechRadar, Windows Latest noticed Microsoft displaying a full-screen message encouraging users to upgrade their PCs before the end of support after installing the August 2025 Patch Tuesday update (KB5063709) for Windows 10. Given this observation, it’s not shocking that such a reminder would appear.

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2025-08-27 17:10