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The competition between companies creating AI is heating up. OpenAI’s CEO, Sam Altman, has expressed serious concern – calling it a “code red” situation – because Google’s new Gemini 3 could challenge ChatGPT’s dominance. However, Google isn’t the only leader making big advancements in this rapidly changing field, and some experts worry that the current excitement around AI might be a temporary bubble.
While companies like OpenAI have had a significant head start in AI – Microsoft’s Satya Nadella suggests OpenAI had two years to develop ChatGPT without major competition – Apple is now starting to showcase its AI plans. So far, Apple has mostly offered previews of what’s to come with its Apple Intelligence strategy, and the actual AI features released have been fairly basic, like simple writing tools.
The company is actively building a strong AI team to drive its innovations in artificial intelligence. Recently, they recruited Amar Subramanya, formerly a Corporate Vice President at Microsoft AI.
Interestingly, Subramanya joined Microsoft just four months after leaving Google, where he’d spent more than 16 years as a Vice President of Engineering.
Subramanya has been promoted to Apple’s Vice President of AI, following the recent retirement of John Giannandrea, Apple’s former senior vice president for machine learning and AI.
He will be working with Craig Federighi and leading important projects at Apple, such as developing foundational AI models, conducting machine learning research, and ensuring AI safety and quality.
According to Apple:
I’ve been following the news about Apple’s new hire, Subramanya, and he seems like a fantastic addition to the team. He was most recently a VP of AI at Microsoft, and before that, he spent 16 years at Google, where he led the engineering for their Gemini Assistant. What really stands out is his strong background in both AI and machine learning – not just the research side, but also actually building those technologies into products people use. I think that experience will be incredibly valuable as Apple continues to develop its AI features and Apple Intelligence.
It’s not entirely unexpected that Apple has changed its AI leadership. The company has struggled to make significant progress in AI, putting it behind competitors such as Microsoft and OpenAI.
A Bloomberg report revealed that Apple CEO Tim Cook lost faith in John Giannandrea’s ability to lead AI product development. As a result, Cook reassigned the project to revamp Siri to other leaders within the company.
As a huge Apple fan, I’m really intrigued by the recent changes in their AI leadership. It sounds like they’re trying to speed things up and finally compete with other companies in the AI space. Apparently, they were working on two different versions of the new Siri at the same time, but neither one was quite ready. That’s why Apple Intelligence is taking a little longer to launch – they want to get it right, and it’s good to hear they’re not rushing things just to meet a deadline.
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2025-12-03 16:10