Lately, I’ve noticed that most membership options for GeForce NOW, the amazing game streaming service by tech giant NVIDIA, are out of stock. To be precise, five out of the eight plans they offer are no longer available for purchase. The only ones still up for grabs are the 1-month Ultimate and 6-month Performance and Ultimate plans.
As an analyst, I’ve learned that NVIDIA has temporarily halted some offers related to GeForce NOW due to its skyrocketing popularity and demand. In order to maintain server stability and ensure existing customers have an uninterrupted experience, they’re managing supply to accommodate the surge in demand caused by new subscribers. At this moment, it seems that the current demand for GeForce NOW surpasses NVIDIA’s immediate resources, leading them to prioritize their current members and those on premium plans. Unfortunately, no specific reason has been provided yet as to why they’re experiencing bandwidth constraints at this time.
Currently, some options are not available: the Free (ad-supported, lasting an hour) plan, the one-month and six-month plans under the Performance category ($9.99/month, offering 1440p resolution and six-hour sessions), as well as both the Performance and Ultimate Day Pass which provide 24-hour access to chosen tier benefits. It remains uncertain when they will be back for purchase, but if the interest in GeForce NOW stays strong, it might take some time.
As an analyst, I’d like to point out that it’s not unusual to encounter server strain issues with GeForce NOW, a situation NVIDIA has been actively working to resolve. Last year, they implemented a strategic move by capping playtime at 100 hours for all subscribers joining on or after January 1, 2025. This means that even if you’ve signed up for the top-tier subscription, your gameplay is limited to 100 hours, should you fall into this category of new members.
Given the continuous expansion of games on GeForce NOW and NVIDIA’s planned release of a GeForce NOW Steam Deck app this year, it’s logical that the company is trying to prevent a shortage of memberships as the service grows. Regrettably, they weren’t successful in preventing this particular issue, resulting in the current sign-up restrictions. However, we hope that this network congestion will be resolved soon with server upgrades and the effects of the recently implemented playtime limits.
Analysis: A major opportunity for Xbox Cloud Gaming
The persistent challenge for NVIDIA to meet server bandwidth requirements due to high user demand offers a significant chance for Xbox Cloud Gaming, which is essentially Microsoft’s response to GeForce NOW. Originally called xCloud, Xbox Cloud Gaming comes included in the $20/month Xbox Game Pass Ultimate subscriptions, enabling users to stream numerous games from the Xbox Game Pass library across multiple devices.
Although Xbox Cloud Gaming sometimes faces criticism for its lower visual resolution compared to NVIDIA’s GeForce NOW (as the former uses AMD hardware originally intended for consoles), it has managed to avoid the capacity problems that GeForce NOW is currently experiencing. Moreover, Xbox Cloud Gaming’s new feature, “Stream Your Own Game,” enables you to broadcast a growing library of games you own, which are not limited to Xbox Game Pass.
This feature set could potentially entice many, serving as a compelling choice for some, even on a temporary basis, as NVIDIA focuses on addressing server congestion by prioritizing its existing customers and those with premium subscriptions. The alluring discount of $28.49 for a 3-month Xbox Game Pass Ultimate subscription from CDKeys adds further appeal, since it’s possible to often secure three months for the price of two.
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2025-01-22 06:09