Amazon Prime Video Joins Netflix in New Anime AI Release Rollout Despite Fall 2025 Failure

Amazon’s Prime Video is hiring someone to work on expanding its use of AI for creating dubbed versions of shows and movies.

A recent job posting from Amazon Prime Video suggested the company is exploring the use of artificial intelligence to create dubbed versions of anime for different regions. The posting, which has since been removed, specifically mentioned using AI for dubbing popular anime series as part of Prime Video’s localization efforts.

The Prime Video team is looking for a Creative Director to lead the artistic direction of their new AI-powered dubbing platform. This person will find ways to improve the platform and expand its use to more languages and kinds of content.

Amazon’s AI Anime Dubbing Plans Revealed in Deleted Job Listing

This role involves leading the creation of new dubbing processes that combine the speed of AI with creative artistry and cultural understanding. You’ll be responsible for maintaining high quality and ethical standards, and for expanding our AI dubbing services worldwide. We’re looking for an experienced leader with a strong background in creative vision, understanding different cultures in storytelling, and using AI in media – someone who can help us create emotionally resonant and immersive international content on a large scale.

The job description highlighted several key responsibilities, including establishing the creative direction, fostering teamwork between people and AI, ensuring high quality work, driving growth and new ideas internationally, and leading teams across different departments. The posting, which was published on January 17th, was removed after only five days.

Amazon Prime Video recently advertised a job opening related to generative AI, closely following a Netflix announcement about their ongoing use of the technology. Netflix shared that they are using AI to improve services for viewers and support creative teams and advertisers. Specifically, they’re leveraging AI to make subtitles more accessible in different languages, allowing their shows and movies to reach a wider global audience.

Anime fans were surprised to see job listings from Amazon Prime Video and statements from Netflix, particularly considering the negative reaction to Prime Video’s AI-generated English dubs released last year. In November 2025, Prime Video released AI-generated English dubs for titles like No Game No Life: Zero and Vinland Saga, which received strong criticism online.

Fans were upset with the English dub of Banana Fish, especially after waiting for years to get one. One actor publicly criticized the company on social media, stating that using AI-generated voices instead of real actors for a story dealing with difficult themes like queer trauma was disrespectful. They declared they would refuse to work on any future dubs for the company if the issue wasn’t addressed, referencing the recent releases of popular anime like Dragon Ball Super and Rebuild of Evangelion.

Shortly after they were launched, Prime Video quietly began offering AI-generated English dubs for shows like No Game No Life: Zero and Vinland Saga. Prime Video didn’t make any public announcement about this change, nor did they say if it would affect how they use AI in the future.

Read More

2026-01-26 03:12