POP MART x FIFA Brings LABUBU to the World Cup Stage

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LABUBU continues to make its presence known in every faucet of our lives… and we’re here for it.

Okay, so this little character, LABUBU – you know, the one with the big eyes and pointy ears that used to be kinda hidden away on shelves? Well, it’s blown up! It’s gone from being a collector’s thing to everywhere. And now, get this, it’s actually going to be at the biggest sporting event in the world! Seriously, who would have thought?

POP MART is teaming up with FIFA to feature its popular MONSTERS series, starring LABUBU, in connection with the FIFA World Cup. This collaboration confirms LABUBU’s rise from a collector’s item to a widely recognized character, reaching a global audience.

LABUBU on the Pitch

Okay, so LABUBU is this amazing character from POP MART’s ‘THE MONSTERS’ line, created by the artist Kasing Lung. Honestly, it’s hard to put into words what he is exactly. He’s like a playful little forest spirit, but with a slightly spooky, adorable vibe. He’s got these jagged teeth and big eyes, but somehow it just makes him even more endearing – I instantly wanted to collect a whole bunch of them!

I’ve noticed THE MONSTERS line has become seriously popular – it’s got a huge following all over the world, especially with people who collect things, love streetwear, or are into cool art toys that are kinda cute but also a little bit wild. Honestly, things really blew up when I started seeing LABUBU keychains hanging off everyone’s designer bags – celebrities and influencers were all over them! It definitely helped POP MART become a global brand, and it’s been crazy to watch!

Partnering with LABUBU for the FIFA World Cup isn’t just a fun collaboration; it marks a significant moment for art toys. The popular ‘blind box’ toy trend has now reached a global audience.

Shop LABUBU on Amazon

LABUBU Puts on Its Cleats

POP MART is teaming up with FIFA to create collectible figures featuring LABUBU and THE MONSTERS characters as if they’re playing soccer. Expect their signature intense gaze, but this time from the football field!

If you’ve ever gotten that exciting rush from opening a mystery box, you understand the appeal. It’s like a treasure hunt with a rewarding feeling. Combine that with the huge excitement surrounding the World Cup, and you’ve got a situation where collectors really don’t want to miss out.

THE MONSTERS × FIFA Series — Full Product Lineup

  • Vinyl Plush Doll — LABUBU in full match gear: mini football boots, vibrant kit, and holding the FIFA World Cup trophy
  • Vinyl Plush Pendant Keychain — LABUBU as a ball-shaped plush pendant with zipper pouch, hanging from a football-accented lanyard
  • Bottle Opener Fridge Magnet (3 variants) — Rubber fridge magnets featuring THE MONSTERS characters kicking a soccer ball that doubles as a bottle opener, with variants include yellow kit (purple ball), dark navy/teal kit (navy ball), and red checkerboard kit (brown/white ball)
  • Football-Shaped Mini Bag (2 variants) — Soccer ball coin/mini bag with a LABUBU figure perched on top, one in black/white with teal carabiner, one in white/gold with a miniature World Cup trophy charm and green carabiner
  • Glass Cup Series (3 variants) — Graffiti-style printed glassware with THE MONSTERS characters in different colorways: purple/gold, green/orange, and teal/blue, each reading “FIFA WORLD CUP 26” with slogans like “Take a Shot” and “Pitch to Street”
  • Long Lanyard — Navy and gold braided lanyard printed with “LABUBU FOOTBALL CLUB,” featuring a LABUBU head charm, miniature World Cup trophy, chain accent, and “WE ARE 26” badge clip
  • Mini Pendant Light Blind Box — Pink translucent LABUBU head pendant light on a carabiner, designed like a mini trophy/torch with a checkered base and rubber character tag
  • Vinyl Plush Pendant — Black plush LABUBU head pouch on a blue “THE MONSTERS × POP MART” lanyard with a soccer ball bead accent

Why This Collab Scores

A cute, spiky collectible figure and the FIFA World Cup might not seem to have much in common. However, both POP MART and FIFA succeed because they connect with dedicated fans around the world. They both create exciting experiences, and people are eager to get their hands on things they truly enjoy – whether in person or online.

This collaboration is a dream come true for collectors and pop culture enthusiasts – it’s what makes being a fan so rewarding! You never expect your favorite, sometimes obscure, interest to suddenly become mainstream.

The new products will be available online at POPMART.com starting April 2nd at 10 PM Eastern Time. You’ll be able to find them in stores across the country beginning April 3rd. For more information, follow POP MART’s official social media and website. Based on past releases, these are expected to sell out quickly!

LABUBU Monsters to Collect While You Wait

  • POP MART The Monsters Big into Energy Series: $27.99 at Amazon.com
  • POP MART The Monsters Wacky Mart Series: $19.99 at Amazon.com
  • POP MART The Monsters × One Piece Series Figures: $19.99 at Amazon.com
  • POP MART The Monster Pin for Love Series: $22.99 at Amazon.com

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2026-03-27 18:47