
Netflix’s new three-part survival thriller didn’t generate much buzz initially, but it quickly became a huge hit – one of the most successful TV shows ever. While survival thrillers aren’t a new idea, they’re incredibly popular, as seen with global successes like The Hunger Games and The Maze Runner. The mix of intense danger and mind games makes for a really gripping viewing experience.
This gripping thriller didn’t get the massive promotion some other Netflix shows receive, which makes its success all the more impressive. Looking back now, it seems inevitable that Squid Game would become a hit, but when it first came out, that wasn’t clear at all.
No One Could’ve Predicted Squid Game’s Success (Not Even Netflix)
Squid Game Broke Several Viewing Records
No one expected Squid Game to become such a huge hit when it first appeared on Netflix. At the time, Korean dramas, or K-dramas, weren’t widely popular, but within just a few days, the show became one of Netflix’s most-watched programs ever.
According to Tudum, the first season of Squid Game was a massive hit, attracting over 260 million viewers. The second season, released three years later, was also incredibly popular, with 152 million views. While the final season didn’t reach the same heights, it still garnered an impressive 106 million views.
Netflix is famous for using viewer data to choose what shows to make, and they likely predicted Squid Game would appeal to fans of Korean dramas. However, even their analysis couldn’t have predicted just how popular it would become. Don Kang, who leads Netflix Korea’s content team, told Variety that the show’s creators themselves didn’t anticipate its global success.
“We never expected it to be Netflix’s number one show globally, ever.”
The first season of Squid Game starts by introducing us to Gi-hun, an ordinary man struggling with debt and trying to support his family. But the show quickly takes an unexpected turn. It becomes a gripping survival thriller where desperate people compete in seemingly innocent children’s games – with deadly consequences for those who lose.
What really made this show stand out wasn’t just its unique idea, but how deeply it explored its characters amidst incredibly tense and dangerous situations. The fact that any character could be in danger at any time kept viewers completely captivated, making it one of the best shows of the last ten years.
Squid Game is perfectly paced – it unfolds at a speed that keeps you engaged without feeling rushed or drawn out. The show’s quality led to widespread recommendations on social media, quickly making it Netflix’s biggest hit.
Squid Game’s Success Changed Streaming Forever
Squid Game Proved That Streaming Was The Future
As a huge cinema and TV fan, I remember when Squid Game came out and it wasn’t just a hit – it completely changed things. Before that show, streaming services didn’t really give foreign-language shows the attention they deserved. K-dramas had a following, sure, but Squid Game brought in a whole new level of viewership that nobody had seen before, and it really opened doors for international content.
The huge popularity of Squid Game led to a surge in investment in TV shows from around the world. Although Netflix is currently the leader in releasing international content, other streaming services are now starting to do the same. The show demonstrated that captivating audiences means taking risks and telling truly original stories.
The biggest impact of Squid Game is that it showed the world is ready for shows from different countries. This has changed how the entertainment industry thinks, and now we’re seeing original stories from around the globe on a much larger scale than ever before.
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2026-03-29 03:08