AdsAdvisor, backed by MY.Games, recently introduced Business Modeling, an advanced financial planning tool using scenarios that enables mobile game studios to predict income, control expenses, and coordinate their objectives with business targets, starting from mid-2025.
Bridging Strategy and Financial Outcomes for Mobile Studios
Designed to cater mobile enterprises, Business Modeling converts high-level objectives such as revenue and EBITA into practical, data-backed action plans. Teams can model user acquisition (UA) situations across various platforms like iOS, Android, Samsung, and Huawei. By examining the influence of each scenario on financial metrics over timeframes such as weeks, quarters, or a whole year, they can make informed decisions.
Eugene Chernysh, COO of AdsAdvisor, elaborates: “As mobile businesses increasingly rely on data, Business Modeling provides a straightforward method to connect strategy with results. Set to debut in the second half of 2025, it’s an ideal resource for streamlining year-end performance assessments and making informed predictions about the future.
Comprehensive Financial Insights Beyond Spreadsheets
The tool can work with both recurring and ongoing revenue models, taking into account all costs such as store commissions, VAT, advertising expenditure, production of creative content, royalties, and operational expenses. By bringing everything together in one model, studios can go beyond using spreadsheets, making their decisions based on a comprehensive view of profitability and productivity.
Real-Time Tracking and Dynamic Forecasting
After establishing it, Business Modeling serves as the central hub for monthly business activities. Teams establish Key Performance Indicators (KPIs), set Return on Investment (ROI) goals, and monitor actual results against projections in real-time. At the end of each month, the tool autonomously updates forecasts using live data, showing why certain targets were achieved or not met, and suggesting ways to modify strategies for future improvement.
Flexible Features for Fast, Accurate Decision-Making
In simpler terms, Business Modeling allows for the comparison of different versions, adjustments based on seasonal trends, online top-ups, and uploads of past data. This helps to improve the accuracy of forecasts and make scenarios more relevant. Whether starting a new game project or fine-tuning monetization strategies, studios can make swift improvements using real-world data as their guide for every decision.
About AdsAdvisor
AdsAdvisor is a versatile marketing tool specifically designed for mobile enterprises, offering data-based recommendations, smooth creative processes, and sophisticated user recruitment automation, all developed by MY.Games. This platform contributes to the global marketing triumphs of numerous mobile games and sectors.
Unlock the capabilities of our Business Modeling tool from AdsAdvisor by scheduling a demonstration now. For additional details, explore AdsAdvisor.io.
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2025-08-06 06:31