Asus ROG Xbox Ally Will be Priced at €599, Xbox Ally X at €899 – Rumour

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The collaboration between Microsoft and Asus has unveiled the ROG Xbox Ally and Ally X, their handheld gaming systems, but neither company has disclosed the specific launch dates or costs yet. However, a Spanish publication named 3D Juegos claims to have accidentally leaked the pricing information. The report suggests that the standard model, the ROG Xbox Ally, will cost €599, while the more advanced ROG Xbox Ally X is said to be priced at €899.

The prices for both portable gaming systems under consideration are pricier than the Steam Deck but align with Asus’s typical pricing strategy for its ROG Ally series. The leaked prices suggest that an official launch date announcement may be imminent, although it’s unclear if this leak originated from Asus or a retailer overestimating the price based on previous ROG Ally devices.

According to previous speculations, it’s possible that the ROG Xbox Ally and Xbox Ally X could launch towards the end of October, with the option for pre-ordering available in August. These devices were first revealed to the public back in early June.

The ROG Xbox Ally X model comes in black and boasts an AMD Ryzen Z2 Extreme processor, paired with 24 GB of high-speed LPDDR5X-8000 RAM, offering a generous 1 TB of storage space. In contrast, the ROG Xbox Ally will be available in white, sporting an AMD Ryzen Z2A chip and 16 GB of LPDDR5X-6400 RAM. This model comes with a smaller 512 GB drive due to its lower power requirements. Both devices feature a vibrant 7-inch 1080p LCD display, capable of refreshing at an impressive rate of 120 Hz.

Whitson Gordon, the marketing content senior manager for gaming at Asus, disclosed in an interview that they opted for LCD screens instead of OLED screens on their devices, primarily due to cost concerns. In the interview, he explained that incorporating OLED displays with variable refresh rate (VRR) would significantly increase costs, ultimately leading to a higher price tag for both ROG Xbox Ally devices.

Gordon stated, “We’ve experimented with OLED technology for research and development, as well as prototyping, but when considering Variable Refresh Rate (VRR), it falls short of our expectations. To be clear, we’re unwilling to compromise on VRR. In my view, a display without variable refresh rate is not a gaming display in the year 2025. It’s essential and currently, OLED with VRR consumes more power and costs more than the LCD we’re using on the Ally.

While anticipating the latest expansion in the burgeoning handheld gaming PC market, have a look at the video unveiled by Asus and Microsoft detailing the progress behind the ROG Xbox Duo and ROG Xbox Duo X devices.

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2025-07-14 15:11