Bed Bath & Beyond Reveals Plush New Name After Bankruptcy Filing

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This news is beyond. 

For those who have been yearning for a single destination to fulfill their bedroom, bathroom, and various supplies needs, as Bed Bath & Beyond temporarily shut down following bankruptcy filings in 2023, here’s some exciting news: the store will be reopening!

This time around, the warm welcome extends as Bed Bath & Beyond Home. The new name carries an assurance of even greater offerings.

The new name of the store clearly represents everything that was previously offered by the brand in its original version, such as items for the bedroom, bathroom, and all other areas of your home. Now, this will be displayed as a pledge on the store’s exterior.

On August 8, the inaugural Bed Bath & Beyond Home was unveiled in Nashville, Tennessee, boasting several benefits for the initial visitors.

Apart from the first 25 attendees receiving an extraordinary gift – The Beyond Bed, a top-tier 10″ memory foam queen mattress worth $226.99 – everyone entering will receive a cherished item from Bed Bath & Beyond: a coupon.

But wait, there’s more.

Bed Bath & Beyond is not only distributing new coupons, but they’ve also guaranteed that they will accept any old coupons from the original chain that savvy customers might still have. The company even encourages people to bring in their old Bed Bath & Beyond coupons.

In simpler terms, it was announced in a press release from the Brand House Collective, the store’s owner, that the store will be reopening after being closed since 2023. The company is excited to bring back this popular franchise in an enhanced form, with a physical location.

The Brand House Collective’s CEO, Amy Sullivan, announced with pride the return of one of retail’s most recognizable brands – Bed Bath & Beyond Home – following an exciting makeover. ‘This isn’t just a store,’ she emphasized in the statement, ‘it symbolizes a new chapter for a cherished brand that holds deep meaning for countless families.’

She went on to say that with ‘Bed Bath & Beyond Home,’ they are fulfilling their goal of providing excellent brand options, suitable for all budgets, across all rooms. This new addition significantly strengthens their collection, marking a significant stride in their ongoing transformation.

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2025-08-08 21:47