
As video game adaptations of popular movies and TV shows increase, there’s a lot of conversation about how these productions can positively impact each other. For instance, Prime Video’s Fallout series showcased the game’s environment to a fresh audience, potentially attracting new players and sparking positive word-of-mouth, which led to a surge in sales for Fallout 4 and Fallout 76 around the same time as the show’s launch.
Similarly, it seems that Marvel Rivals could be experiencing a reverse effect. With an abundance of outfits based on Marvel Cinematic Universe (MCU) characters available for purchase, such as themed skins and character packs, there’s speculation that the upcoming Fantastic Four movie might pique interest in younger audiences who haven’t been avid MCU fans before.
The game’s upcoming addition of Fantastic Four-themed skins is scheduled to launch on the same day as the movie, July 25, 2025. Given that Marvel Rivals has already surpassed 40 million players since its release, it’s likely that this crossover will attract even more attention from a younger demographic.
Moreover, there could be indirect benefits for Marvel as a whole. The recent introduction of swimsuit-themed outfits for characters like Loki happened to coincide with the return of Marvel’s Swimsuit Special comic book, indicating a potential connection between the game and Marvel’s other media.
Marvel Rivals is currently playable on Xbox Series X|S, Windows PC (via Steam and the Epic Games Store), and PlayStation 5.