Just weeks after Electronic Arts announced it would be bought by a group of investors including PIF (Saudi Arabia’s wealth fund), Silver Lake, and Affinity Partners, employees are now reportedly being encouraged to use artificial intelligence for almost all their tasks. Several EA staff members shared this information with Business Insider, but asked to remain anonymous.
So, I’ve been hearing things about EA encouraging us to use AI for a while now – like, over a year, even before the acquisition news dropped. It’s not just big stuff either. We’re talking about using AI to help with coding, create concept art, all sorts of things. Even my manager’s manager was told to use AI tools to figure out the best way to talk to us about things like promotions. It’s pretty widespread, honestly.
To prepare for these changes, the company is training employees on how to use AI tools to work faster. Internal documents obtained by Business Insider show they’re even exploring how AI can help with brainstorming. Employees have access to tools like ReefGPT, an internal chatbot. However, some workers have found that these tools sometimes make mistakes – like generating incorrect code or providing inaccurate information – which then requires extra time to fix.
As a big fan of Respawn, I was really bummed to hear about the layoffs earlier this year. I recently learned from someone who was affected – a former QA tester – that one of the reasons for the cuts was the use of AI. Apparently, these AI tools can now do a lot of what the QA team used to do, like go through playtester feedback and summarize it. He thinks this is why his role, and around 100 others, were eliminated. It’s just sad to see talented people lose their jobs to automation, honestly.
Soon after Electronic Arts announced its acquisition, reports began circulating that the company planned to use AI tools to make game development more efficient. These tools could automate several steps in the game creation process, and unfortunately, this might lead to job losses, as often happens when companies streamline their operations.
Given Electronic Arts’ significant debt from recent acquisitions, their emphasis on AI tools for employees probably indicates plans for future layoffs. Experts predict the company will also prioritize games with proven success to ensure strong profits. According to Kantan Games analyst Serkan Toto, this will likely mean more focus on established franchises, large-scale blockbusters, and ongoing live services, while riskier, more innovative projects may be scaled back.
Joost Van Dreunen, a business professor and researcher at New York University’s Stern School, suggested that the company might focus more heavily on its sports game franchises, as they currently contribute significantly to its profits. He also expressed doubts about the $55 billion price tag for the acquisition, arguing that the company’s limited potential for future growth doesn’t support such a high valuation.
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2025-10-28 15:12