Finance
What to know (or at least, what we think we know):
- Elon Musk’s X (formerly known as Twitter, or that place where people argue about nothing) has hired crypto sage Benji Taylor as its new head of design. Apparently, his role is tied to both xAI and SpaceX, because why not add a few more plates to the spinning circus?
- Taylor, a man who’s seen more blockchains than most of us have had hot dinners, previously founded Los Feliz Engineering. They’re the brains behind the self-custody wallet Family, which was snapped up by Aave faster than you can say “decentralized finance.” He also led design at Coinbase’s Base blockchain network, which is basically the IKEA of crypto-simple, confusing, and somehow essential.
- His expertise in wallets and DeFi comes just as X is gearing up to launch X Money, a service promising peer-to-peer payments, bank deposits, debit cards, and cashback. Because who doesn’t want their social media platform to also handle their finances? What could possibly go wrong?
In a move that’s either genius or utter madness (or both, because Elon), Elon Musk’s social media platform X has hired a design guru with more crypto experience than a Bitcoin whale. Benji Taylor, the man who’s been there, done that, and probably has the blockchain-themed T-shirt to prove it, is now leading design for X. His role is somehow connected to xAI and SpaceX, because apparently, Elon’s empire isn’t sprawling enough already.
Taylor, in a Wednesday post that probably broke the internet (or at least caused a few servers to sigh), announced he’s now at the helm of X’s design team. He’s the brains behind Los Feliz Engineering, the folks who brought us the Family wallet-a self-custody crypto wallet so secure, it makes Fort Knox look like a piggy bank. Aave Labs, the $42 billion decentralized lender, acquired the company in 2023, after which Taylor served as chief product officer until October 2025. Most recently, he was head of design at Base, Coinbase’s Ethereum-based blockchain network, which is basically the Swiss Army knife of crypto.
X product lead Nikita Bier (yes, that’s his real name, and no, we’re not making this up) said he’d been stalking-er, tracking-Taylor’s work for years and was determined to bring him on board. He even called one of Taylor’s past products “among the best designed he had seen,” which is high praise coming from someone who probably spends his days staring at code and wireframes.
The hire comes at a time when X is hinting at big plans to turn itself into a financial super-app. Earlier this month, Musk announced that X Money is set to launch in April, offering peer-to-peer transactions, bank deposits, a debit card, and cashback rewards in over 40 U.S. states. Oh, and they’re also proposing a 6% yield on balances, because why not throw in a little extra temptation?
Curiously, there was no mention of blockchain or crypto in X Money’s initial announcement. Which is either a clever ruse to keep us all guessing, or Elon just forgot to mention it. Knowing him, it’s probably both.
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2026-03-25 23:54