Look at this, another news story about the CMA. It seems like it’s been ages since I last heard about them, but it turns out that once again, they find themselves on the wrong side of the law.
On X, Epic revealed that they won’t launch the Epic Games Store on iOS within the UK this year due to the latest CMA guidelines. This uncertainty also applies to Fortnite’s potential comeback on iOS.
This year, the Competition and Markets Authority (CMA), the UK’s regulatory body for competition, has decided not to prioritize making room for alternative app stores in Apple and Google’s plans. This decision overlooks an opportunity to foster competition in a currently monopolized market, potentially stifling economic growth and limiting consumer choices.
Epic Games
It’s been four years since we determined that the App Store and Google Play Store are essentially monopolies. Yet, during this time, the CMA hasn’t taken any steps to facilitate the emergence of competing app stores.
In the time that’s passed since Microsoft faced court action over their purchase of Activision/Blizzard, it appears the Competition and Markets Authority (CMA) has lost some of its effectiveness. Regardless of one’s stance on the initial proceedings, we find ourselves in a stage where the CMA is going against the global trend once more.
In a subsequent part of Epic’s argument, it is pointed out that both the European Union and the United States employ more effective strategies compared to those currently used by the U.K.
In relation to the European Union (EU), Epic commended their initiatives, stating that the Digital Markets Act in the EU was significant as it encouraged competition by allowing alternative app stores on iOS devices, resulting in the emergence of AltStore, Aptoide, and the Epic Games Store in Europe. However, the Competition and Markets Authority (CMA) has chosen to delay focusing on store competition, with a potential resolution only anticipated in 2026.
After that, Epic discussed payment solutions for storefronts, highlighting that the CMA would allow developers to promote various payment choices.
As a tech enthusiast, I’d rephrase it like this: “The Competition and Markets Authority (CMA) hinted at a potential change, suggesting developers could guide users towards external payment services within apps. However, they didn’t specify the specific limitations, hurdles, or excessive fees Apple has imposed in Europe, which some argue are designed to undermine the Digital Markets Act.
Moving forward, it was emphasized that if Apple and Google aren’t fully prevented from charging fees or favoring certain apps over others through in-app payments, we may encounter prolonged instances of manipulative adherence to rules, and there won’t be a true revival of fair market competition.
Unfortunately, it appears that bringing the Epic Games Store to iOS in the UK this year, or even in the future, is not a priority for the UK competition regulator. Moreover, the return of Fortnite to iOS in the UK has become uncertain due to this decision. For more information, check out this link: https://t.co/QoAweCV4gT (July 23, 2025)
Will Apple choose not to enforce those fees? Have you had a good chuckle already, or would you like another look at the joke?
It seems clear over the past few years that Apple consistently aims to secure a portion of developers’ revenue from iOS devices. I understand the need for profit in business, but when numerous countries have found Apple abusing its app store dominance in one way or another, perhaps it’s high time for them to improve their practices?
Considering the case of markets such as Windows PCs versus Apple computers, it’s not hard to understand why people have suggested that Apple and Google could be seen as having a monopoly in mobile technology. To illustrate, suppose Microsoft prohibited access to Epic Games Store, Steam, and all other stores currently available on Windows.
Looks like Apple’s walled garden is growing some rotten fruit, huh? Not exactly Epic, is it?
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2025-07-25 13:39