Big news for hololive fans and collectors.
As a huge hololive fan, I’m absolutely thrilled to share some amazing news! JAKKS Pacific just announced they’ve partnered with COVER Corporation to bring officially licensed hololive merch to North America! For those of us who’ve been importing figures or hunting for convention exclusives for ages, this is a dream come true – it’s a big deal and I’m still letting it sink in!
This is one of the first big moves by an American company to make official hololive merchandise widely available in Western stores, and it suggests exciting growth for the world of VTuber collectibles.
A Partnership Built for Scale
As a huge hololive fan, I’m so excited about this news! JAKKS Pacific is partnering with COVER Corporation to bring a ton more hololive merchandise to North America than we’ve ever seen before. JAKKS is a big deal in the toy world – they’ve worked with lots of popular brands and have connections with pretty much every major retailer in the US, so this means hololive goods will be way more accessible now!
Combining this technology with hololive’s popular global brand is a smart move, especially since interest in anime and VTuber merchandise is increasing in the West.
According to Max Kim, Sales & Licensing Director at COVER USA, JAKKS Pacific is a perfect partner because of their success in creating popular brands with unique products and wide-reaching distribution. This collaboration is a significant step for hololive production, allowing us to reach fans in new ways and offer them more opportunities to enjoy and connect with our talents worldwide.
Ariana Berman, a senior director at JAKKS Pacific, praised hololive production as having a very active and dedicated fanbase. She explained that JAKKS Pacific is excited to be among the first major US companies to create and sell official hololive merchandise. Working with COVER Corporation, they plan to reach fans everywhere – online, at events, and globally – with products that showcase the unique talents of hololive’s VTubers.
Shop more hololive on Amazon!
Wave One Spotlights Three Fan Favorites
The initial product release will feature designs based on three popular hololive English talents, and it’s a really exciting collection.
Mori Calliope, a rapper who performs as a reaper within the hololive EN group, has built a remarkably loyal fanbase. Her music and streams appeal to a wide audience, extending beyond typical VTuber viewers. Takanashi Kiara, a cheerful phoenix idol and co-owner of the fictional HoloTori fast food chain, also has a very dedicated following thanks to her lively personality and creative work. Completing the group is Ninomae Ina’nis, a quiet priestess with otherworldly origins and a talented artist, whose fans are particularly enthusiastic about art and collecting – making them an ideal audience for merchandise.
These three creators are all well-known worldwide and have dedicated fan bases, which should create high demand for their products when they are released.
What to Expect on Shelves
The product line will include a variety of items like figures, stuffed animals, fun collectibles, and role-playing toys. JAKKS is focusing on making products that are authentic and high-quality, which should please collectors who are used to the excellent standards of official hololive merchandise from Japan.
This collection aims to attract a wide range of customers, including serious anime figure collectors, casual fans buying VTuber merchandise like plushies, and even people new to hololive who are looking for toys.
The first products are anticipated to launch in 2027, and there are already plans to add more characters, product types, and expand into new regions. This indicates a long-term partnership, not just a single release. Pricing and when pre-orders will open are still upcoming, but if the initial launch is successful, we can likely expect even more hololive English merchandise and content in the future.
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2026-02-24 16:14