Kendrick Lamar stands out from other artists performing, as he’s dedicating his time and talents without charge for the 2025 Super Bowl.
The “Squabble Up” rapper, similar to all previous halftime performers for iconic shows, won’t be earning any money from his performance at the Feb 9 Super Bowl LIX Apple Music Halftime Show, held in New Orleans’ Caesars Superdome, despite headlining the event between the Kansas City Chiefs and Philadelphia Eagles.
Back in 2016, NFL representative Joanna Hunter clarified to Forbes that we do not pay the artists directly. Instead, we take care of their expenses and production costs.
What makes some major music stars like Beyoncé, Katy Perry, and The Weeknd invest so much energy in performing a 15-minute free concert? They might view it as a tradition or a significant milestone.
In 2019, entertainment attorney Lori Landew shared with Forbes that the Super Bowl halftime show is still a dream slot for numerous artists like me, a die-hard fan. To these artists, performing at the event isn’t about making political statements or engaging in cultural conflicts; instead, it’s seen as a golden chance to captivate an eager audience and showcase their music and abilities to millions of viewers worldwide.
Kendrick has previously graced the Super Bowl stage, not just once but back in 2022 when he performed alongside heavyweights like Dr. Dre, Snoop Dogg, Mary J. Blige, 50 Cent, and Eminem. However, this year marks a new milestone for him as he becomes the first solo rapper to headline the Super Bowl at the age of 37.
Before the unprecedented concert, featuring SZA – a regular collaborator of his – the “All The Stars” artist also received guidance from Usher. During the 2024 Super Bowl, Usher electrified the crowd with a medley of his chart-topping hits.
He advised Jennifer Hudson during an episode of ‘The Jennifer Hudson Show’ that one key point is to fully appreciate the present moment. We often become overly focused on creating the ideal performance, but we forget that it’s truly about enjoying the experience. Perfection may elude us, and things might not always go as planned, but if you’re preoccupied with making something perfect, you won’t take time to appreciate the beauty around you, like the scent of flowers.
As a devoted admirer, I can’t help but offer my advice: He should truly seize the moment. It’s filled with potential, and there are so many thoughts swirling around in my mind about it.
The rap scene has a rich history, and he’s been an integral part of that journey. This young artist has set such high standards for what it means to be creative. I just hope he fully leverages this moment, making the most out of it.
As enthusiasts eagerly wait for Kendrick’s upcoming spectacular show, let’s reminisce about the top highlights from Usher’s Super Bowl Halftime Performance in 2024.
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2025-02-08 15:18