Microsoft Game Studios Co-Founder Calls Out Microsoft’s “Greed Over Gaming” For Price Hikes

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Laura Fryer, a co-founder of Microsoft Game Studios, has been openly critical of some recent company choices. In a new video, she strongly criticized Microsoft’s decision to increase the price of Game Pass Ultimate and add new subscription levels. Fryer argues that the company sacrificed a key strength by prioritizing profit over the gaming experience.

As a long-time Xbox fan, it’s really frustrating to hear someone like Fryer point out what so many of us feel – that Microsoft’s leadership seems out of touch with what gamers actually want. She hit the nail on the head when she said one of Xbox’s biggest problems right now is that the people in charge don’t seem to *get* what makes Xbox special. It feels like they aren’t listening to the community, and they keep making the same mistakes, doubling down on decisions that clearly aren’t resonating with players. It’s like all the feedback we’re giving just isn’t getting through to them anymore.

Following Microsoft’s recent announcement about changes to Game Pass pricing and subscription options – promising players more flexibility – industry analyst Fryer commented that Microsoft made the right decision. He explained that they’ve given fans the power to choose, and as a result, many have switched to different services.

Fryer also highlights the recent price increases for Xbox Series X/S consoles in the US. Industry observers agree these weren’t due to trade tariffs, but rather a deliberate attempt to boost profits. She believes these decisions stem from a culture within Microsoft’s leadership where challenging ideas isn’t encouraged.

In a recent video, the speaker explained that Xbox hasn’t improved by simply upgrading its existing system. Instead, they’ve moved away from what they knew and are now pursuing strategies they don’t fully grasp. The latest price increase for Game Pass, she argues, has eliminated one of Xbox’s key strengths – being the most affordable option for gamers. She feels these price hikes are a disappointing move, prioritizing profit over the gaming experience.

The recent increase in Game Pass Ultimate’s price to $30 a month has surprised many in the gaming industry. Lina Khan, former head of the US Federal Trade Commission (FTC), spoke out against the price hike earlier this week, suggesting that Microsoft’s growing size – particularly after acquiring Activision Blizzard – has made the company less concerned about affordability for its customers.

According to Khan, Microsoft’s purchase of Activision has led to higher prices and job losses, negatively impacting both players and game creators. This trend, seen in many industries, suggests that when a few companies gain too much control, they often raise prices without fear of losing customers. Essentially, becoming overly dominant allows them to prioritize profits over customer satisfaction.

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2025-10-09 18:12