On Brand With Jimmy Fallon Canceled By NBC After Just One Season

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Jimmy Fallon‘s new NBC series has been taken off the shelf and canceled after only one season.

Jimmy Fallon has hosted The Tonight Show on NBC since 2014 and has also found success with other programs, like the popular game show That’s My Jam, which was renewed for a third season in 2023. However, not all of his shows have been hits; his latest NBC series was recently canceled after only one season.

The NBC reality show On Brand, hosted and created by Jimmy Fallon, has been canceled after just over six months on air. The show, which premiered in September 2025 and concluded in October, challenged contestants to develop advertising campaigns – including jingles, experiences, and commercials – for major brands like Pillsbury and Southwest Airlines, collaborating directly with the companies themselves.

I just heard some disappointing news – NBC has canceled “On Brand” after only one season. Apparently, it didn’t get the ratings it needed to stick around. It had a bit of a strange schedule too, originally airing Tuesdays and then moving to Fridays, and eventually getting bumped around by NBA games. It’s a shame, I was enjoying it!

Critics had a divided reaction to On Brand. Some enjoyed its lighthearted approach to marketing, while others felt it was simply a disguised advertisement that didn’t really feature Jimmy Fallon in a meaningful way. The show doesn’t have enough reviews or ratings on Rotten Tomatoes to generate an official score, with only four critic reviews and fewer than 50 audience ratings.

Bozoma Saint John, previously a marketing executive at Netflix and a cast member on Bravo’s The Real Housewives of Beverly Hills, co-hosted the canceled show. As Chief Marketing Officer at On Brand Agency, she oversaw the creative teams and evaluated their projects.

The show matched competitors with well-known brands who needed creative, attention-grabbing campaign ideas. In the final challenge, Bianca Fernandez, a former pre-law student and digital marketer, won a $100,000 prize, a spot in Adweek magazine, a trip to the Cannes Lions festival, and the title of Innovator of the Year for her successful pitch to Therabody, a wellness company.

Last year, Jimmy Fallon went to the Cannes Lions advertising festival to promote his show. He explained on a panel discussion with Savannah Guthrie that it wasn’t just a typical product placement. “We’re offering a full 40 minutes of exposure instead of a short 30-second ad,” he said. “It’s a whole hour dedicated to showcasing your brand.”

Jimmy Fallon is working with Hugh Guthrie on a new game show based on the popular word game Wordle, and it’s already been picked up for a full season. Plus, his current show, Password, is preparing for its third season.

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2026-05-11 20:38