Sydney Sweeney has been creating quite a buzz, and it’s not about her upcoming movies in 2025. Instead, it’s her partnership with American Eagle that’s causing quite a stir, and it’s not just their denim that’s turning heads. The actress from ‘Euphoria’ launched a campaign for “excellent jeans,” which ignited an intense discussion online. However, as per a PR expert, this controversy might have unexpectedly benefited Sweeney.
Some people suggested that the ad’s use of wordplay linking “jeans” and “genes” could imply eugenics undertones. Nevertheless, as per Nathan Miller, CEO and founder of crisis communications firm Miller Ink who works with Fortune 500 companies and celebrities, this campaign might have ultimately boosted the brand’s image. In an interview with The Hollywood Reporter, Miller shared his insights on the debate, noting:
American Eagle demonstrated a commendable approach this time around. Previously, the brand might have humbly apologized and hastily moved on from such an incident. However, they chose to remain firm with their campaign and it paid off, as it was bold without crossing into offensive territory. This strategy was particularly advantageous for Sweeney because while people were discussing her, she didn’t have to engage in the conversation herself.
The campaign showcasing the unique “Sydney Jean” and limited edition jacket used a creative word game, but it faced swift backlash, with some individuals even claiming American Eagle was mirroring propaganda similar to that of the Nazis.
In response, the brand unveiled another advertisement from the series starring a model of a different ethnicity, an action seemingly designed to shift and broaden the discussion.
Regarding the entire situation, the main actress of “Anyone But You” has remained quiet, refraining from making any direct comments even when her family made brief statements (her brother making a joke about the controversy in public). A PR specialist suggests this reserved approach might have been her wisest move.
If her political stance aligns with her truth and she wishes to make it public, that’s commendable; however, she shouldn’t feel pressured to reveal it simply because her party affiliation has been uncovered. She can gracefully decline by stating, “I prefer not to discuss my political views, as they are personal matters. I’m here solely to talk about my film.” Adopting this approach doesn’t mean she loses anything; instead, it ensures a safer path for her.
Despite the buzz generated by the debated denim ad campaign, Sweeney hasn’t been confined to that topic alone this summer. Photos obtained by Page Six reveal her jet skiing in Idaho with a mysterious man during a short vacation, which has sparked conjecture about her romantic life after her engagement. The images show Sweeney beaming alongside her enigmatic companion, yet neither she nor her representatives have commented on the outing. Much like her approach to the American Eagle controversy, there’s been no public response. However, the timing of this event has only served to intensify an already news-worthy summer for the actress.
Sydney Sweeney appears to be undeterred by controversy as she continues to showcase her enterprising side. Recently, there was a stir when she began selling soap made from her bathwater. Simultaneously, she’s been juggling numerous tasks: filming for the upcoming Season 3 of Euphoria, and spending enjoyable evenings singing karaoke with co-stars Hunter Schafer and Maude Apatow.
In cinemas as of August 15 is her newest movie titled “Americana“, make certain to look up cinema schedules for viewing times. Furthermore, since discussions about the American Eagle campaign are ongoing, rest assured we will provide updates on this matter.
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2025-08-16 19:08